WOW! You won't believe the call I had tonight. It's a great story that
illustrates so well why blogging and real estate marketing can set
you apart from all other agents.
A man called me because his home has been on the market for 4 months.
He has had only 3 showings.
Get this... He lowered his price $150,000.
That's right ONE HUNDRED AND FIFTY THOUSAND DOLLARS.
Guess what happened?
You guessed it... Not one showing in 3 weeks.
Sound familiar? You and your client are not alone. In fact, that's the
problem. Everybody is lowering their price. People will have you
believe that the only way to sell a home is to lower it more
than the next guy. But tomorrow, he'll lower it below you.
There's a better answer. And I'm going to start sharing it with
you right now. But the best way is for me to have you think about
a couple of things:
Would you rather own an iPhone or a SCH-U740?
Would you rather have an iPod or a Zen Xtra?
I'm not trying to trick you. I picked 2 Apple products for a
reason. Why do people wait in line to pay Apple more money, while
other companies have to slash prices and even give their products
away for free with new contracts?
Do you get my point?
What would Steve Jobs (from Apple) say about your client's home if he were
trying to sell it?
Tonight's homework: Come up with the 5 Most unique features you
can about the home. Think about ways you can blog and market
these features.
Regards,
Steve
Distinguish yourself from all other agents. Sell your clients' homes
faster for top market price . http://BigBadHomeSale.com
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