I had a great comment from a reader of my recent post,
"This one tip can save
your client $150,000 on their home sale". The reader asked "How does one turn
an average home into something sleek and
stylish like an iphone or ipod"?
This is where you can really set yourself apart from all other
realtors and help your
clients market their home in a way that attracts buyers.
Watch this video:
Do you think this video got people's attention? Why?
The house is nothing special. But the "Lifestyle" is special. And the video
uses clever
techniques to capture prospects attention and draw them in. You
won't believe how
many times the video got watched, and how many prospects came
to view the home
and actually commented that they had watched (and laughed!) at
the video.
Of course, this shows that they actually paid attention to the video, which
makes it a
"Home Run".
By showing people what it is like to live in the home, instead of selling the
physical house,
the video appeals to prospects and does an excellent job of
setting this house apart from
all others.
Blogging on Active Rain is a great marketing tool for showcasing homes in this way... and
videos like these get
watched (and paid more attention to) than sleek studio productions.
What lessons can be learned from this video?
-
Every home has unique selling points that make it special
-
Using humor and other persuasive techniques capture attention and make a home stand out
-
People relate well to "amateur style" videos
There are some other techniques I'll write about that ad value to homes and
make them more
desirable.
Let's hear your comments about how you would use video to make a home "sleek
and stylish"
Regards,
Steve
Distinguish yourself from all other agents. Sell your clients' homes
faster for top market price.
http://BigBadHomeSale.com
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