How to Market yourself in 2008 - Networking - Networking Groups, SOI, & Ideas - Part 3 of 3

Mortgage and Lending with Social Media - Infinity Home Mortgage Company, Inc



Networking, networking, and networking......  What does it all mean?  In my opinion, you need to be open-minded about new ideas and attack them before everyone else jumps on the bandwagon.  You also need to be consistent in who you network with on a weekly or monthly basis. Lastly, you need to have a few different outlets in regards to networking and not putting all of your eggs in one basket per se. Basically a true business plan which I talked about in Part 1 of this series : Marketing & Branding


To properly network, you do need a business plan first. Once you have a business plan, you need to review it every quarter. Joeann Fossland wrote a great post in regards to what you should be looking at once that quarter is over. The 1st Quarter is Almost Gone! Are you on track?


Keep in mind, don't get over-whelmed with what you want to achieve. Stay focused and organized. So let's move on to some different ways to network.





  • Basic Networking --  One thing I have been doing is getting to know several of the business owners in my town of Haddonfield, NJ. Think about your bars, restaurants, super markets, and possibly your barbershops or hair salons. Possibly putting your business cards or pamphlets in some of these establishments.  Brian Brady has done a few blogs on putting your blogs together in regards to this. Check out : REALTORS: Barbershop Marketing & Revisiting A REALTOR'S GUIDE to Barbershop Marketing.  You want to talk thinking outside the box? It’s a must read.


  • Online Marketing -- Blogging has become very big in recent years. This has to be the cheapest form of advertising when it comes to money out of pocket. But it does take some time out of your week to accomplish this. My biggest advice? Blog wisely. I gave some tips when blogging in Part 2 :  Blogging - Techniques & Ideas  Keep in mind, Active Rain is probably the best place to start when it comes to blogging. But there are other pay sites that you can expand with such as TypePad, Blogger, & WordPress

          --  Some other forms of online networking

**  Craigslist

**  Lead generator companies. Laurie Manny wrote a very good blog about Lead Generation.  

**  Social Networking Groups -- Such as Active Rain, Face Book, Myspace, Wanna Network, and so many others. Missy Caulk writes a great post about Social Networking. Barry Hurd on Building Your On-Line Presence  Missy Caulk also gives some examples of different networking groups in this post. See Ya in the Rain... or wherever   And John Novak wrote : Is Facebook In Your Business Plan?

**  Guest Blogging --  You can get invited to write blogs on other networking platforms such as Bloodhound Reality, Rain City Guide, The 24, HomeGain blog,  and so many others. If you can get invited as a guest blogger, you are devoting your time, but it gives you more internet presence for free.



  • Past Clients aka Sphere of Influence -- This is actually a no brainer, but I can't tell you how many don't even utilize this method. The basic concept involves monthly or quarterly newsletters, thank you cards, and sometimes just the basic phone call. I talk about utilizing Constant Contact or Act to help you with this which is mentioned in Part 1. If you ever follow this person, Jennifer Allan, most of her writing is talking about our Sphere of Influences

          --  Here are 2 more great posts on this topic.

** A basic concept by  : Ines Hegedus-Garcia    KEEP IN TOUCH - THE RIPPLE EFFECT  

** You are your database....  by : Linda Davis   Linda talks about friends, family, outside vendors, and so much more.

** Increasing your 'sphere of influence'  by : Jacqulyn Richey  Jacqulyn talks about getting involved with charities. You can add Church communities & functions, fundraisers, and local community programs such as Habitat for Humanity.






Marketing yourself in 2008 series :




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Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re
The way we did it in the past is not the way of the future we all need to get the networking of the electronic age mastered or someone else will. Thanks for the post.
Feb 28, 2008 09:34 AM #42
Gary & Melynda Wolter (CRS) 480-269-1164
ProSmart Realty - Mesa, AZ
Reliable, Premier Personal Service since 2001

This is a post that I'm coming back to again and again. good stuff!

Feb 28, 2008 09:40 AM #43
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans


SANDRA,......  you're busy, that's good.  And yes, I believe that you need to stay on top of marketing & networking, even when you are busy. Because there will be those times when it's slow and by then, it's too late usually to kick it into high gear.   In any case, thanks for the compliment.

JUILIE.....   my pleasure and thanks for the compliment.

NEAL....  busy is good, even in a so-called down market. I am finding many that have been busy. I myself have seen it in spurts this year. Hence why it's good to stay on top of this stuff.  thanks

DWAYNE....  I have seen so many that just do the same thing over and over and over... year after year...some people are set in their own ways and if you can't change with the times, you will be left in the dust. 

KRISTA....  you have been moving? A new home or a new company?  In any case, I was wondering where you were.  Thanks for stopping by and for the polite comment.

JUDY.....  what, you don't have 30 hour days and 8 days a week where you live?   lol  Yes, there sometimes not enough hours in a day.  And I came to AR about 17 months ago, which is where I first started to blog. And yes, it's been a great place to not only learn, but to meet friends and new people... and yes, to get business also... and thanks for the compliment.


Feb 28, 2008 09:45 AM #44
Gary Miljour
American Financial Network, Inc. NMLS#207208 - Southern Pines, NC
Mortgage Originator NMLS Licensed in AZ and NC

Jeff, great series,

I just read through this.  Networking and Relationship building is really the key to this business.  In a market like today, these 2 things seem to keep myself busy.  It is also good for my business.  Thanks for these interesting posts.

Feb 28, 2008 11:11 AM #45
D. Bass
Ask The Underwriter - Atlanta, GA
Blog: Ask The Underwriter
That was great, but your blogs usually are!  I'm taking sooo many notes, I haven't written my blog yet.  Keep 'em coming!
Feb 28, 2008 11:11 AM #46
Todd and Danielle Millar
Glenn Simon Inc. - Edmonton, AB
Sixteen years of excellence!
Great advice. I am actually surprised at how effective Craigslist is - we put a property up there for rent and got a couple of responses right away. 
Feb 28, 2008 11:24 AM #47
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans


ANDREW L. .... thank you very much for the kind words and for the compliment. I am sure many need to work on something, I know I do. And as I wrote this, it was a great reminder even for myself.

MISSY.....  time?  Who needs time... lol   I know you have signed up for a lot. I am still just here and Myspace. I know I need to join a few more to get myself out there, but I am also concentrating my efforts on what I have.  Not trying to spread myself to thin, would could hurt my efforts... baby steps right now, because as you stated, there is little time.  And my pleasure in regards to the link love. Show me the love baby. ;o) 

MELISSA.... all I can say is that the internet is extremely powerful.  Even though I closed 7 loans in the 4th quarter last year, it just gets better. I have already closed 2 this year from blogging, and I have 2 more in the next 14 days just from blogging, via the internet.  The hope the info helps and thanks for the compliments.

JASON......   I agree, I think we overlook local businesses. Branding yourself within your town has to be the best, without over doing it.  Thanks for the kind words and for the support.

JANEANNE.....  that's great. And yes, team, which I have always believed in the team concept, even if you don't have a team.  Those around you, working together. 

JOEANN....  it's just going to take you a few minutes to read the links?  That's pretty quick.  ;o)   And we seem to agree on much. And you wrote a great post to include in this. It fit perfectly in what I wanted to show. Thanks for stopping by and for the compliment.

KEVIN & MONICA....  are you guys going to take turns in reading the links and then report back to each other?  ;o)  Seriously, thanks for the kind thoughts.


Feb 28, 2008 11:29 AM #48
Carol Judd
New Star Real Estate - Vernal, UT
Vernal Utah Real Estate
This was great!  I will have to spend more time on it.  I kept going from site to site and at one point had to find my way back. Thanks,
Feb 28, 2008 11:47 AM #49
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge
Where did you get that pix, I love it..... Here's a good story about AR networking - I have the pleasure of working with Sardi's brother. Jason's family lives in the area and Jennifer, from Portland, referred him. That's Jason's signigicant other. Are you licensed in NC? I think you are - Jason is not. So, what a great story for you, me,and others from AR if we keep it in house. 
Feb 28, 2008 12:50 PM #50
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES
I am glad that you have included some past posts. That way,I can go back and educate myself on some things that I need help in. Great information as usual by one of the best on active rain. Great post.
Feb 28, 2008 01:17 PM #51
Pete C
TBA - Kailua, HI
Hawaii Mortgage Loan and Refinance
Good post!  LinkedIn is a good online networking source too, but I do like that you touched on LIVE networking as well!  Thanks Jeff.
Feb 28, 2008 02:05 PM #52
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans


LORRAINE & LORETTA....  yes, networking can make your life easier and business more prosperous. But trying to meet five new people per day?  Wow.... I have heard about calling 5 to 10 people a day. Maybe meeting 5 people a week?  Personally, I think that is too much, but I guess it depends on what you mean by meeting 5 new people a day. Does the gas station attendant and the CSR at a bank count?  :o)  In any case, thanks for the comments.

KARL....  my pleasure, thanks for stopping by and for the compliments.  How they come in handy...

DAVE....   why is it that you miss networking?  Have you stopped lately? Was it because of the weather? Or just stopped period?  Thanks for the comments.

ROSALINDA...... do you do a lot of networking amongst charities?  And if so, how do you go about it?  Maybe you should write a blog on this? Your experiences?  thanks and thanks for the compliments.

?????.... thanks for the polite compliment.

RICHARD..... my pleasure and thanks for stopping by.

EMILY.....    one great thing about everything mentioned...  you not only don't have to do it all, but you can do what you want at your leisure. It all comes down to your goals and business plan.  And some of things that you mentioned, also sound like things that you truly like to do.  This makes networking more fun and enjoyable..... and can make it worthwhile.  Thanks for your input.


Feb 28, 2008 02:19 PM #53
Christy Powers
Keller Williams Coastal Area Partners - Pooler, GA
Pooler, Savannah Real Estate Agent
I get overwhelmed sometimes. Just when I get a schedule going, there seems to pop up another site that should get my attention. Then I have to rework my schedule all over. I have been doing this a lot lately. Great post though, as always!
Feb 28, 2008 02:30 PM #54
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI
I have vowed to do more networking in 2008 Jeff. I have even taken up golf!
Feb 28, 2008 02:32 PM #55
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
You just made me stop and think. It never even registered with me that we're nearing the end of the first quarter. Holy cow!
Feb 28, 2008 02:54 PM #56
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Hi Jeff - You really covered a lot of ground with this series, and thanks for the mention! It's very encouraging seeing such a great response to this. To me, it means that Rainers are actively expanding our online presences and helping others do it as well.
Feb 28, 2008 03:21 PM #57
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)
Jeff - You clearly put a lot of work into this post, and I would like to congratulate you on a well-deserved feature!  I bookmarked it as a checklist of sorts.  Take care and we'll talk sometime soon -
Feb 28, 2008 04:34 PM #58
Anita Messica
Virtual Assistant 2U - Plano, TX
Thank you sooooooooooo much. Valuable info, I will use and treasure. Patiently waiting for your next blog.:)
Feb 28, 2008 10:01 PM #59
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans


DIANE....  not sure...  hopefully not that many?  ;o)  Thanks for the polite compliment.

JESSICA.... thank you for both comments and hoe not to disappoint you in the future.  ;o)

TRACY.....  I think many of us always need a swift kick in the butt at times. I am glad that I could help some. Let me know if the links were useful.

RENAE....  I totally agree with you when it comes to local. I have that issue from time to time also. Realtors telling clients to just use local lenders. Or that they are afraid of out of state lenders. Even people locally can screw something up. About 65% of my business is out of state and I am very successful with that. In any case, thanks for the kind words and compliments.

SHARON..... lol... I am laughing, because there wasn't anyone around here in '06... ;o)   I am glad to have brought out some stuff from the past, that is relevant to this post and that it has a good message.  Thanks for actually checking out the links and actually bringing this up.

KERRY..... thanks for stopping by and for the kind words.

TERRY....  it's funny that you brought up comparing the past to the future. Brian Brady and I were just talking about this today.  Brian and I see some big differences and changes in the next 12 to 24 months, at least on the loan originators side of things. And it will either be done one way or another way. Nothing down the middle. Thanks for your input.


Feb 29, 2008 04:36 AM #60
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans


GARY & MELYNDA......   hope you find many good things on this one..  Would love to know what you liked the best or what helped the best.  Thanks....

GARY M. ....  I am glad that you had a chance to read through this series. And yes, marketing and networking is key. But even if it's busy.... thanks for the compliments.

D. BASS....  thank you for all of those kind words and's much appreciative.

TODD & DANIELLE....   I know Craigslist has help many of realtors, but from mortgages, I see mostly junk...false advertising.

CAROL....  glad that you found this helpful and actually found your way back. ;o)    Thanks for the compliment.

TRACY S. ......  I found the pic while just searching the net...  in regards to Jason's brother, yes, it would make for a good story. I'll send you an e-mail on this.

LANRE....  well, don't go that far in your statement...  lol  But I truly appreciate the kind words and polite compliments. Overall, thanks for the comments and for stopping by.


Mar 01, 2008 02:51 AM #61
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