The Real Estate Website

By
Services for Real Estate Pros with Yucaipa Home Source

I took a look at the competition I have for my Yucaipa Real Estate site, and started to really look at what it is about a real estate site that really drives business and actually converts visitors into customers.

Here's my take for two crucial items you must have on your real estate website:

 

Compelling Content

The search engines cannot see pretty pretty pictures. You could have the looking homepage in the world, but if all your text is in pictures, it will never rank in the search engines. Why? Because the people looking in Google for information and looking for homes are searching via text. They want to see content relevant to their search, so if you provide that, then they have a reason to visit and stay when they come from the search engines.

Call To Action 

Even if you have the most informative site out on the net, it still will not provide you clients...why? because you never asked them to be your clients! Include requests to call you for help, offer MLS searching in exchange for contact info,  offer to give them a professional evaluation of their home's value. "Knock and the door shall open, ask and ye shall receive".  

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Rainmaker
300,475
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes
I must agree that compelling content keeps your customers on your page and with that you must have you readers do something. I also feel you need to have searches and other such tools available on your site and not be transferred to another.
Feb 27, 2008 12:10 PM #1
Rainer
1,557
Joshua Wethington
Prudential One Reltors - Troy, OH

Key words that are picked up and put at the top of the list of a search engine are a big deal. I agree with you on a good balance of compelling content and call to action.

Feb 27, 2008 12:36 PM #2
Rainer
2,841
James Rivers
Yucaipa Home Source - Yucaipa, CA

Heather,

I think you're right about offering search, which is frustrating with how BACKWARD mls's are on the grand scale... Because it is very difficult to get IDX in some areas, and even harder to get access to the IDX data to be able to provide the custom searching that people want.

 

Feb 27, 2008 12:45 PM #3
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Rainer
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James Rivers

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