You can't just sit here on AR and wait for them to come....

By
Home Stager with www.AllinOneStaging.com 1-630-292-2710

I just read a blog that Bevin did on Realtor shows and it gave me a picture that I hope your not painting.

First off I would like to make it clear I love coming to AR to read some great blogs and getting some great pointers.

BUT, you can't reliy Souly on AR and your website or Blogges to generate the majority of your business. You must get out and hit the ad campaign you set up for your company.

You can do this by:

  • Sending out newsletters
  • putting together a flyer hand out and pass them out either by looking on the MLS for homes for sale in your target area and placing them on the door knobs or
  • Going to every Real Estate company in your area and hand them out with maybe a bag of jellybeans
  • Giving presentation on Staging at your local library or park district
  • Attending your local Chamber of commence functions
  • Joining business groups

There is a ton of other ways to get your name out there. You just can't expect people to find you, YOU must find them!

I think you get out of it, what you put into it... no matter what business you choose!

I hope this gives you a boost of confidence to get out there and show what you have to offer, because you do have a lot to offer and having the Internet is a great way to network, but in all reality it has only got us a hand full of clients.

Am I wrong about this? I would like to know if you believe the same as I do?

(another great idea and what we do is hire a kid from the neighborhood to pass out your flyers on the homes they see with for sale signs on them, it saves us gas money & the money we pay the kids can be written off as business expenditures:)

Hope to hear your ideas.

Thank you,

Brian Bloom, All in One Staging & Redesign inc. Chicago's North West suburbs Elite Staging experts. You can contact us at http://Allinonestaging.com or call 1-630-292-2710

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Rainer
79,959
Kristina Leone
Lionheart Home Staging, LLC - Minneapolis, MN
Great post, Brian.  That's why I do most of my blogging around midnight!
Feb 27, 2008 01:45 PM #2
Rainer
28,568
Brian Bloom
www.AllinOneStaging.com 1-630-292-2710 - Bartlett, IL
All in One Staging Inc. - Home Staging Consultant, Redesign Expert

Kristina

You must work some really long hours, I wish you all the best. You deserve it with work ethics like that!

Best Wishes

BB

Feb 27, 2008 01:49 PM #3
Rainmaker
271,023
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

HI Brian!  Good post!!  I meet and build relationships with realtors at our weekly local realtor market meetings.  My car is packed for my stagings and I leave from the meetings for my job for the day. I've done this for years and it has worked beautifully for me.

Cathy Lee, ASP   www.cldesignservices.com

  

Feb 27, 2008 01:56 PM #4
Rainer
28,568
Brian Bloom
www.AllinOneStaging.com 1-630-292-2710 - Bartlett, IL
All in One Staging Inc. - Home Staging Consultant, Redesign Expert

Cathy

Sound great! Hope and wish you all the Best!

Happy Staging!

Best Wishes

BB

Feb 27, 2008 02:21 PM #5
Rainmaker
271,023
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Brian, are you going to the next convention?

Cathy Lee, ASP  

Feb 28, 2008 01:59 AM #6
Rainer
28,568
Brian Bloom
www.AllinOneStaging.com 1-630-292-2710 - Bartlett, IL
All in One Staging Inc. - Home Staging Consultant, Redesign Expert

Cathy,

You must be a mind reader, we were talking about that yesterday morning..LOL

We as of today do plan on going:)

We can't wait to meet all the wonder people we meet here on AR and can talk to them in person.

Will you be attending? Hope to meet you and other members soon.

Thanks,

BB

Feb 28, 2008 06:09 AM #7
Rainer
302,425
Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL
Brian, I think we all agree with you.  BUT, in a non-receptive market, doing all of the above doesn't seem to be enough.  As I sit here beating my brains out trying to find yet another market strategy, I'm beginning to wonder if this area will ever catch on.
Feb 28, 2008 01:48 PM #8
Rainer
14,181
Bevin Googer
First Impressions Home Staging and Interior Redesign - Mount Pleasant, SC
www.StagingAndRedesign.com

I think showing agents and other potential clients your work really helps. Not just the photos - but getting them into the actual homes you stage. This seems to have made a difference in my business. I have had many agents tell me that they never thought it was necessary, but after seeing it first hand they changed their minds. Also, a lot of agents tell me its all about the numbers - we can talk "pretty furniture" all day, but clients need to know that it will save them a lot of money by spending a little money.

Terry, I really hope things get better in your market. Keep working at it!

Feb 28, 2008 11:46 PM #9
Rainmaker
443,634
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

BB - We are actually still getting leads off of that Realtor trade show!  They are well worth it! 

You are absolutely correct in the concept that you get out of it what you put into it.  If you ask my husband he will tell you that I market my business EVERY SINGLE DAY in one way or another.  Sure, sometimes they are more passive and as simple as posting on AR, but if you know me, you know that is a tiny little drop in the bucket. 

Of course you know your first bullet is my FAVORITE marketing tool

Mar 05, 2008 02:07 PM #10
Rainer
15,592
Kathy Somers
Stage it First - Toronto, ON
Stage it First Home Staging

Brian it's true you do need to help people find you. I haven't done it yet but I am going to leave newsletters to anyone who has a sign on their lawn. I also joined a local networking group in my area. Everyone hands out business cards and gets to speak about their business at the meetings. Great ideas.

 

Mar 07, 2008 07:55 AM #11
Rainer
18,258
Isabel Gomes
Gomes Design - London, ON
Interior Decorator, Stager - London, Ont
Great post Brian.  It is so true you have to make yourself visible.  It takes a lot of time and work but worth it. It is important to quantify what is working and then sticking with it and letting go of what is not.
Mar 07, 2008 09:57 AM #12
Rainer
8,508
Jo Ann Coulter-Wientjes
Sudden Change Interiors, LLC - Metairie, LA
Hi I'm new to the group.  But was glad to see Brian's post.  I'm in the same situation as Terry, New Orleans is so new to the idea of Staging that most of what I get from the community is, "what is that?".  I just started in Nov., have made a number of presentations to the real estate community, joined the Chambers in the area, WCR, and plan to join the Home Builders Assoc., sent post cards to target market and letters to agents.  Please tell me that I will get business some day soon.  I'm getting a bit down in the dumps.  Trying hard to keep a happy face & attitude because of the "law of attraction".  When you start up in an area that is new to the profession how long does it take to get noticed in the community? 
Mar 07, 2008 10:09 AM #13
Rainer
28,568
Brian Bloom
www.AllinOneStaging.com 1-630-292-2710 - Bartlett, IL
All in One Staging Inc. - Home Staging Consultant, Redesign Expert

Jo Ann

We have a group of Stagers that were in Sandra Staging course that we keep in contact with, we receive emails asking us what you are asking, but when we say what have you done to let people know your in business and ready to help them? There response is nothing like yours, they say well I put up a website and advertise on Craig's list. you are on the right track Jo Ann, Keep on plugging away with Realtor Presentations, Networking groups, local chamber groups and flyers are a great start.

You simply can not take one of these courses and expect people to find you, You must find them.

When we first started out we were Staging for friends And relatives Real Estate companies for next to nothing (now let me make clear we were not advertising as a Staging business nor would we do any Staging for anyone except for these businesses, and we were not taking business away from any Stagers who had came to these companies asking for work because we had to convince them this would work and no Stager had ever asked them for work, this was back in 03-04) we did this for experience and contacts, also to see if this was something we thought we could do full time.

So Jo Ann, it is going to take some time especially since Staging is so new in some markets and Realtors are just now realising the benefits Staging can bring. So keep your head held high, even if you go to a Realtor and they say no, or I already have someone who does my listings, then you say GREAT then you know the importance of Staging then, please keep my number and handout flyer with some of your work on it and ask polity if your Stager can't make a job or is out of town, what ever, you have my number and please consider calling me.

You just have to keep on keeping on Jo Ann and eventually you will get those calls. Just don't give up or sit and wait!  Remember....You will get out of it, what you put into it..

Wishing you the Best,

Brian Bloom

Mar 07, 2008 10:53 AM #14
Rainer
8,508
Jo Ann Coulter-Wientjes
Sudden Change Interiors, LLC - Metairie, LA

Thanks Brian,

I appreciate your support.  I'm glad to hear that I'm on the right track, I just have to stay on track.

Mar 07, 2008 11:18 AM #15
Rainmaker
290,164
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

In the areas where staging is unheard of - it will take much longer and more work, because you have to educate first and then sell your service.

There is no one way or right way, in some cases it will be all the above.

 

Mar 11, 2008 04:17 PM #16
Rainer
28,568
Brian Bloom
www.AllinOneStaging.com 1-630-292-2710 - Bartlett, IL
All in One Staging Inc. - Home Staging Consultant, Redesign Expert

Kathleen

You are absolutely correct, there is no one right way. I only posted some of the simpler things you can do.

I was on the phone with Gary Barnett last night and we talked for a while, he let me in on a little gem he and Linda use that is brilliant.

So the bullets I put up were just a couple of things you can do. I would just say you have to do more then post here on AR. I love AR, But as your major source of marketing, there are better ways to let people know your open for business.

Thank you

BB

Mar 12, 2008 03:58 AM #17
Rainmaker
192,153
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta

Wow Brian - I really enjoyed your post and I LOVED your comments!  You are soooo right!  We need to market our businesses everyday.  Remind REA's that we are here to help!  Network as much as possible.

I have been in this business 2 years and it seems it is either "all or nothing!"  Running around like crazy or hunting for work.  Not a good business plan.

Your list reminds me that I am not doing all I can at this time.  Thanks for the reminder! :)

Mar 12, 2008 04:16 AM #18
Rainer
28,568
Brian Bloom
www.AllinOneStaging.com 1-630-292-2710 - Bartlett, IL
All in One Staging Inc. - Home Staging Consultant, Redesign Expert

Janice,

Thank you for your support,

Having the Internet has opened widows of opportunity that was not there just a few years ago. Some folks just need to remember that face 2 face meetings and good old hand shakes are still very important in the people business in which we are in.

We love learning new ways to market, keeping your business in the minds of potential clients is a must. Having AR is one wonderful way of doing this, but you really cant use it as your major marketing tool.

You have to get out there and meet potential clients on their ground, don't rely on them coming to you.

I hope this helped, and hope to hear how others market their business:)

Thank you,

Brian, 

 

 

Mar 12, 2008 09:05 AM #19
Rainmaker
2,112,745
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager
Brian, very important reminder that a website and some business cards isn't enough.  I'm in NH and it is still quite new here.  I, like many of the others have already stated, find it to be all or nothing most of the time.  I didn't realize when I decided to start my business how much work it would be.  I've learned a lot and worked very hard at establishing my self as a professional in the real estate community. One of the smartest things I did was join AR. 
Mar 13, 2008 07:50 AM #20
Rainer
28,568
Brian Bloom
www.AllinOneStaging.com 1-630-292-2710 - Bartlett, IL
All in One Staging Inc. - Home Staging Consultant, Redesign Expert

Sharon~

AR is one of the best places we found to come for support and trend updates as well, plus the exposer you get when you write an informative positive post about the Home Staging industry is fantastic.

Thank you, and best wishes

Brian Bloom

Mar 14, 2008 10:17 AM #21
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