Most Real Estate Agents, not unlike other business people, strive to keep their name in front of potential clients. We send notes and congratulations, by US mail and e-mail. We pick up the phone and call them. We send Birthday cards, Anniversary cards, cards on their children's birthday. We mail Christmas cards and calendars.
One great move that Real Estate Professionals can do is a very simple one. It doesn't matter if you were the selling agent or the buyers agent. If you have access to the HUD-1 closing statement from transactions you were involved in, what a better way to follow up with a client for the past year than to mail them a legible copy of their closing statement.
I suggest you do this no earlier than January 15 of the following year, and certainly if you do it in February or by March 15, it may still have an impact. But during the second half of January will have the most impact.
Why you may ask. Well, one of the changes in people's lives that often has them seeking professional tax advise and tax preparation is the purchase or sale of their personal residence. And the HUD-1 Settlement Statement is full of information that is helpful in determining deductions for your clients on their tax return. The allocation of mortgage interest and property taxes being the two most prominent items.
So send a follow up letter to your client, suggest that the attachment may be helpful to them when they prepare their tax return this spring, and wish them well and encourage them to contact you if they are in the market to buy or sell or have friends who are.
This article is brought to you by Peter Tuttle, CPA. You may contact me by sending an e-mail via the link to the right of my active rain blog page. Please visit my website at http://www.petertuttlecpa.com/
"I help individuals, families, small-businesses & non-profits with their income tax & insurance needs."
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