Business Card Delivery
Now that you have your cards, (even if you weren't brave enough to get bright yellow ones), let's start using them. They might look pretty, but they will not do any good sitting in the box. You have to get them out and give them away.
Another friend of mine has a great technique to give out cards. He and everyone that works for him, get 20 cards per day. It is their job to give away all 20 cards by the next day. 4 people in his office giving away 20 cards, times 5 days a week, equals 400 cards a week. Out of those 400 contacts, how many people do you think will ask about real estate? Maybe 10. Out of those 10, if he can convert 1 that's $4000 a week. Or $10 per card. If I paid you $10 for every card you gave away how many would you?
20 cards a day is not as bad as it sounds, if you're doing the things you need to be. If your office is in a shopping center, stand outside and give a card to everyone who walks by. When you go to the supermarket, give a card to everyone shopping. Give cards to everyone you come in contact with. Put them in all your outgoing mail. Just get them out.
When you give someone a card, you are making a personal contact. Use this opportunity to make a good impression. You could be doing this by making a short statement. "Hi my name is _____, our company has the perfect home for your family, and if you are ever in the need of a new home, please call me."
If they respond positively, you could continue by asking an open ended question like "When do you think you might consider moving to a better school zone?" or "Who do you know that could use my services right now?" Use a question that does not lead to a yes or no response.
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