I have lately read quite a few posts on Active Rain that have said that it is not worth an agents time to do an open house. What are the benefits of doing an open house, besides to reassure the home owner that you are doing everything possible to sell their home? There are many, and I recently have had situations that make it all worth it.
Two weeks ago I was doing an open house at a condo listing in Modesto and only had five or six people walk in that day. I got all their information, but one person really liked the listing and took a special interest in it. I now have an offer on the table where I represent both parties involved in the transaction. If I had not done an open house that weekend, then I would not be in this position. In addition, I also have gotten listings by people dropping in to open houses, looking for a realtor to sell their home. Maybe I am in the minority and most people do not have things like this happen to them, but for doing 10 open houses to have 1 full transaction and 1 listing, to me seems worth it.
Yes, I know that open houses can be non-entertaining, but there are many things that can be done, such as calls, pop-bys, paperwork, read a good book, etc. The key thing is how are you being productive while you are at the open houses.
So the next time a client asks me to do an open house, I will tell them... Absolutely Yes!
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