Who still advertises sold listings?

By
Real Estate Agent with Windermere

 

Ok, for those of you who have been around awhile know what I'm talking about. It used to be pretty common when technology and communication were not nearly as fast or available.

When the only new technology around was a cool cell phone, lots of times pictures and other ads for homes might come out in magazines well after they had already sold. Not a big deal. Back when I started, we got a new MLS book every TWO WEEKS with little black and white pictures and the relevant information to look up on the MLS web site (how silly would that be nowadays!), by the time the books came out, you could have sold the place 3 times before customers got ahold of the information.

I find it funny to see things like that in todays fast moving society. I know, I know, we all get caught up in deadlines from ad books and newspapers  where the house pends the day AFTER you submit the ad for press. But every once in a while you will see ads for homes that have LONG since been sold. I know its a way to get the phone to ring and turn someone into a lead on another home, but is it a little deceitful? I don't really have a problem with it, but I do run into customers who follow the market and ask why a certain house is still in a magazine ad when they know it was sold 3 months ago.

Any thoughts on if that makes us as an industry look bad to the general public?, or are you like me, realizing people are just trying to get the next lead?

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Rainer
11,754
Mary Pichardo
Keller Williams - Mira Loma, CA
Before I became a Real estate agent, This was one of my biggest pet peeves. My husband & I would call and it was already sold.  Then the agent would then go into a sell's pitch. This used to bug me to no end.  We have to Remember what we may think ultimately It is the consumer idea of us as a profession that really matters.
Feb 28, 2008 06:43 AM #1
Rainer
30,475
Patrick Johnson
Windermere - Bellingham, WA

Mary, That is the type of feedback I was looking for. I also found it frustrating to call on a house before I got into RE only to find it had been sold. I hate the thought of people thinking of us as used car salesman. Thanks again for the post!

Feb 28, 2008 06:49 AM #2
Rainer
113,497
Ryan Martin
Windermere Real Estate / Whatcom Inc. - Bellingham, WA
Bellingham Commercial RE Broker

Patrick - I see value in advertising sold listings if you are clearly marking that they are SOLD with a big red banner. Otherwise, the agent is just lazy or needs to fill their advertising space. 

BTW: I still use those MLS books. I can't figure the whole computer thing out ;-) 

Feb 28, 2008 09:53 AM #3
Rainer
30,475
Patrick Johnson
Windermere - Bellingham, WA
Ryan, Ya, I thought if anyone needed a little help with the computer, it would be you :-)
Feb 29, 2008 04:01 AM #4
Rainer
226,765
Richard Ives
Chicago, IL

Patrick,

Yes, I remember when we use to have MLS books.  Now the MLS is web based for us.

Have a great day!

Feb 29, 2008 04:09 AM #5
Rainer
30,475
Patrick Johnson
Windermere - Bellingham, WA
Richard, thanks for the reply. We also have been web based for years. Can you imagine trying to work the way we used to work? no way ;-)
Feb 29, 2008 04:23 AM #6
Rainer
292,612
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate
I think this is a good reason to avoid most print advertising, especially in a strong sellers market.  The information is simply too dated.  Oh boy, those old MLS books were bigger than the yellow pages!
Feb 29, 2008 11:48 PM #7
Rainer
20,936
Audrey Hoffman
VoteAudrey blog - Columbia, SC
VoteAudrey
I think you're right, information needs to be current.  
Mar 10, 2008 05:34 PM #8
Rainer
43,993
Julie Jalone
MagnumOne Realty - Roseville, CA
Hello Patrick - thanks for the nice comment on my blog post this morning aobut the referral exchange.  Julie Jalone
Mar 13, 2008 09:04 AM #9
Rainer
16,232
abka defg
Fountain Hills, AZ
I think it is unethical to advertise sold listings unless they are clearly marked sold. I know there are occasions when deadlines may cause one to slip through the cracks, but from the standpoint of a buyer it can be very frustrating to call on an ad for a home that you like only to find out it has already been sold.
Apr 23, 2008 11:50 PM #10
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Rainer
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Patrick Johnson

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