Your Best Marketing Methods

By
Home Inspector with Altamont Inspections, LLC
We'd like to update our marketing strategy and was wondering... which marketing methods have generated the most inspections for you?  Which methods have you tried that didn't work at all?

Comments (5)

MC2 Home Inspections
MC2 Home Inspections LLC - Indianapolis, IN
Indianapolis home inspection service 317-605-3432

By far the best money I ever spent was on Yellowpages.com. I have gotten more inspections from my ad on there than anywhere else. Next to that I would say that my free listing on craigslist would be a close second.

Things that have not worked for me include magicyellow.com (a yellow page wannabe) and homeinspections-usa.com. I paid good money to be on both and I have gotten no response whatsoever from either of those sites.

 

Feb 29, 2008 01:33 AM
Edgar Roberts, Jr.
Altamont Inspections, LLC - Asheville, NC
Licensed Home Inspector - NC

Thanks, Mike.  We're hearing more and more about the positive results of Craigslist.  We'll be taking a closer look at it and Yellowpages.com (although we have a very basic listing with them currently). 

What about marketing directly to real estate agents?  Do you do anything specifically geared toward them? 

Angela Roberts, Altamont Inspections, LLC - Inspecting Your Investment    

 

Feb 29, 2008 02:16 AM
MC2 Home Inspections
MC2 Home Inspections LLC - Indianapolis, IN
Indianapolis home inspection service 317-605-3432

I had the basic listing for a while with yellowpages.com and didn't get much, but as soon as I upgraded one level (about 56.00 a month) Whoa, it took off like a race horse!

As far as real estate agents are concerned, I do not market to them anymore. There are several reasons why I don't. When I did, I tried the flyer's, the email marketing, postcards etc.(this was directly to the agents), I would get little nibbles, but no real bites.

 I decided since that time to totally forget about them and focus all of my attention to the Internet. There are literally thousands of free ad sites that you can use with the addition of a couple of good pay sites that will boost your SEO on the major search engines. I am currently listed on something like 600 sites total and my ranking shot up to the first 5 (normal sites listed) on the search engines. It is something I work on everyday, and I tell you after doing it for about 2 -3 months my phone hasn't stopped ringing. And with those calls comes clients, then personal referrals from those clients, and then that ultimately leads to the agents. So I have noticed that I have spent far less money, time and effort doing it this way than if I were to drive around all day placing brochures in agents mail boxes.

In a recent study 82% of home buyers use the Internet first when searching for a home. It is my opinion there is a good chunk of that percentage that also use the Internet to select a Home Inspector. So far it seems to be working :-)

Feb 29, 2008 03:15 AM
Edgar Roberts, Jr.
Altamont Inspections, LLC - Asheville, NC
Licensed Home Inspector - NC

Mike, I agree 100%, the internet IS the way to go.  We have an excellent website and get a large portion of our clients from online searches.  Belonging to NACHI has helped us, too, since NACHI has access to hundreds of inspector search sites.  Our large links page is also a big search engine booster.  I'd love to do a link exchange with you (if you're not already on our page). 

As for marketing to agents directly, we know of one home inspection company who places house-shaped boxes in the break room of real estate offices and packs them with chocolate candy... to the tune of about $30 per week per office.  $$$!  The agents literally eat it up, but I asked one agent if she could tell me the name of the inspection company who does it... she couldn't remember. 

I'm with you... internet marketing is hands down the best ROI.

Angela  

   

Feb 29, 2008 04:05 AM
Jacques Mountain
Dream Home Inspections/203K Consultant - Fayetteville, GA
Inspector/203K Consultant

Edgar, the majority of my business comes directly from real estate agents.

I am doing the sales meetings, teaching classes on Poly pipes and radon and I am on two fee based vendor list with brokers.

It has worked well for me for the last two years and just this upcoming year will I beef up my Internet.

Sep 16, 2008 06:19 AM