Excuse me please. I don't mean to Rain on you!
This is an amazing business. Real Estate and Mortgages. There is talent and professionalism throughout the industry. Here in North Carolina we are truley blessed. Not only do we have one of the most vibrant real estate markets, complimented with the best mortgage rates in Charlotte (shameless link plug) and beyond, but we have access to some of the nation's best and brightest in agents and loan officers.
So as I am looking around and getting to know so many of these professionals, why is it that the websites we use look like some "hodge podge" "Agents-R-Us" mess of a site?
Don't get offended. In many cases many agents are using what the company provides. That scares me in some cases. If this is what the company gives you, what kind of PC did you get on your desk? The Commodore 64 was retired eon's ago!
With so many options out there, you can have a professional looking site. Your website (and its content) is a reflection of you and how you do business. And since so many buyers look online now, why in the world would you show up half dressed online?
Even if you are using the "company provided website" get in and clean it up. Put things in locigal order. Don't try to cram everything on the front page. Yes, you want relevent content on your pages for Google, but you don't need to sacrifice style and quality for it. It's like being the sloppy dressed teenager standing behind the reporter on tv... you get noticed sure... but what impression do you make?
Please understand I am not criticising. I am not a perfect webdesigner. But I am careful to make sure that what I put on my site in terms of layout, pictures, feel and content all reflect the professional image I have worked hard to create. You should demand no less.
So please. Get organized, get cleaned up and if possible, upgrade to Agents-R-Us 2.0 at least!
If I can help, feel free to email.
Ed Nailor - Charlotte Home Loans