20 Quick Listing Tips #5 - Brian Rodgers

Real Estate Agent with Brian Rodgers Companies, Realty Executives
How can I get higher priced listings???
  • High-impact marketing methods
  • You will naturally get there in time
  • Don't drop what you're doing
  • Research what is selling
  • Expireds
  • FSBO's
  • Farming

The best way to target market is through Expireds, FSBO's & farming. I would do some research to see what has expired in the past twelve months. You can also do the same thing for FSBOS through services such as RedX and others. 

You could also look at some of the neighborhoods that you want to market in to start farming, but don't take on a neighborhood unless you have less than a 10% turnover in the past twelve months as it will be a very, very expensive proposition, not that farming neighborhoods isn't already expensive:)

Also understand that starting a farm will take several months to become consistently productive.

I want to encourage you to research the higher price range before you jump in with both feet. The way you can do that is simple, just go to MLS and do a brief CMA that shows the number of homes, DOM, in a particular range that you put in. 

If you are successful in the lower price range stay there but just add some higher priced neighborhoods.

Another thing to consider often times people in the higher price ranges deal with Realtors that they have dealt with for years or Realtors who are recommended so it is obviously smart to research exactly how the higher dollar homes are being obtained by agents that seem to consistently have them.

keep a file on hand and make sure you are researching this information at least once every two weeks or so for anything new.

Last, there is just no substitution for good old networking with the kinds of people you are trying to target.  I have had success targeting higher end clients through: country club memberships, BNI groups, direct mail to clinics, lawyers and CPA's.

Those are some quick strategies, there is obviously a lot more to transitioning to higher price range properties but this should give you a few tips to get started. 

Comments (3)

Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes
nice comments and lots of good info....especially for those new agents who are looking for direction.
Feb 29, 2008 05:33 AM
Shonda Blakely
Solid Source Realty - Snellville, GA
Good information, I especially agree with the good ole networking, that is the best way to lear and get business that will stay with you.
Feb 29, 2008 05:34 AM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Spokane Washington Real Estate Expert I agree it comes over time and also through networking. And they need to see your signs in a neighborhood.

Jun 29, 2008 06:32 AM