How to Create Your Own Real Estate Listing Videos

By
Real Estate Agent with Florida Property Experts

photo of Ponce Inlet

A couple of days ago, you may have read my post about the web site called WellcomeMat, where REALTORS can upload their videos or slide shows of their real estate listings. Here's the link to that post: WellcomeMat Free Real Estate Video Web Site. A couple of questions came up in the comments, that I'm not sure were answered in full, and I wanted to address those in this post.

In my previous post I also mentioned Real Estate Shows. For the novice, or the agent who is too busy to do a full video tour of a listing and doesn't want to hire a professional videographer, Real Estate Shows is the better choice. You just upload your photos and create a slide show, then choose your special effects and music. And the cost is only $125 per year.

But for the agent who wants to offer a full video tour, WellcomeMat allows you to upload your video that you have already produced, or find a videographer in your area to create a more professional tour. There is no cost to just upload your videos or slide shows to WellcomeMat.

Now for the real purpose of this post: How to actually create your own real estate listing videos. (These are the questions that were left unanswered on my previous post.)

  1. You'll obviously need a video camera, hopefully with a high quality lens and end-result. Many of the good still-shot cameras now come with a built-in video mode. I've been using the same one for about 3 years now. It's an Olympus C-5060 Wide Zoom, 5.1 megapixel with 12x zoom. Olympus C-5060 camera
  2. You need a tripod. You can get a lightweight tripod on Sams Club for $25. I have one of those, but I also have a heavy duty tripod that adjusts more and is able to be raised a little bit higher.
  3. Lights. If you really want to record your entire listing in video mode, you will need lights for the dark spots. You should also educate yourself on the different types of lights and how they effect the color balance. This is where I draw the line. When I'm creating videos at home, for my You Tube vlog channel, I have lights with both warm and cool properties. But I'm not going to carry them to my listing appointments. So I use still shots in the rooms that are either too small to get good video footage, or where I just can't get enough light. When I create my video, I mix the still shots with the video footage, and use transition features in between.
  4. Video editing software. Since my camera uses a CF card and an xD card, I don't have to worry about actual film, and I can toggle back and forth between the cards with the push of one button on my camera. Whichever card I used, I then insert into my computer's card reader slot. (I had my husband build my computer so it has the exact specifications for my needs.) I have my camera set to save the footage as an .mov file so it will open into QuickTime on my PC. I paid $30 to upgrade to QuickTime Pro, so I could save from there, and do simple cutting, copying and pasting if nothing more is needed. If more is needed, (and for combining still shots with video footage, more will definitely be needed) I use CyberLink Power Director, with the upgrades that allow you to export/save your file in whatever format you need. The format needed to upload to WellcomeMat, or any video sharing site, is some type of Mpeg. I use Mpeg1 for WellcomeMat and Mpeg4 for You Tube. But as I said in my other post, You Tube is not professional enough for my tastes.
  5. Background Music. Since you have to be very careful about not violating any copyright laws, you'll need royalty-free music. I get all mine from www.Incompetech.com. Not only is this music royalty-free, it's actually free as well. And you can browse by genre or by feel. Just right click and save to your computer, then import it into your editing software. With CyberLink, I can crop the length of the track so it ends with my Olympus camera C-5060 telephoto lensvideo footage, and slowly lower the volume so it tapers off at the end.

I have to admit, I'm a total technology geek. I actually enjoy doing these things on my own. And as with everything, the more you practice, the better you get at it. One of the comments on my previous post was asking me where I find time to do this. Well, I suppose you could call it a hobby. (Everyone has a hobby) I can't spend time in the sun (Go figure. I'm born and raised in Florida, but I can't spend time in the sun.) and I can't afford to shop all the time, so a year and a half ago, I got hooked on You Tube. I now have a lot of online friends and have even met some in person. While I'm by no means a professional videographer (which is obvious), I have learned a lot, and expect to get even better with time. My next laptop will most likely be a Mac, strictly for video editing. And my hobby has enabled me to offer something to my clients, that most agents cannot.

I hope this helps some of you. I realize that I'm much geekier than most people, but hopefully some of you will enjoy this information, and even use it in your real estate business. You'll find that creating an actual video will eliminate the distortion that is seen in most virtual tours.

EDIT: I forgot to mention that most computers come with Windows Movie Maker. It's an easy way to start and you can find walk-through videos on You Tube that will show you how to use the program. 

www.DaytonaBeachRealEstateSales.com

Lisa Hill real estate agent in Daytona Beach Florida

List real estate with Lisa Hill and get a full video of your house or condo

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Show All Comments
Rainmaker
595,326
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
Sorry about the choppy pan of the back yard. I had it screwed on too tight =/
Feb 29, 2008 10:41 AM #1
Rainmaker
1,179,583
David Spencer
Keller Williams Northland - Kansas City, MO
Show Me real estate in Kansas City
I will take this to heart and practice my video acumen.
Feb 29, 2008 10:58 AM #2
Rainmaker
671,794
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate

Terrific information!  We were actually just talking about these the other day and wondering how complicated they were to do.  Thanks!

Feb 29, 2008 11:06 AM #3
Rainmaker
497,301
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate
Lisa, I am not sure I want to tackle this myself, but its great info and I think you are doing a great job.  Perhaps I will just practice with my own house and see how it goes.
Feb 29, 2008 11:25 AM #4
Rainmaker
595,326
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

David- Just open a You Tube channel and start vlogging. That way you can practice and nobody will care=)

Jim & Maria- I totally forgot to include in my post, that most computers come with Windows Movie Maker. I'll have to go add that.

Steve- I'm just a tech geek. I enjoy it. =) 

Feb 29, 2008 11:33 AM #5
Rainmaker
497,301
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate
That is good Lisa.  Enjoying it is the fun part! 
Feb 29, 2008 12:09 PM #6
Ambassador
583,076
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"
that's actaully what I could love to do..I think that's a brilliant idea...a video of listings...
Feb 29, 2008 12:40 PM #7
Ambassador
1,878,678
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Lisa, thanks for the update on real estate videos. We will see more and more of them over time.
Feb 29, 2008 01:28 PM #8
Rainer
165,557
Dan Forbes
Bradenton, FL
Lisa - I haven't become a videographer at this point. Maybe in the future.
Mar 01, 2008 12:12 AM #9
Rainmaker
595,326
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Steve- I certainly wouldn't go to the trouble if I wasn't enjoying it =)

Konnie- Good luck!

Gary- I agree. I think distorted virtual tours are going to quickly be a thing of the past.

Dan- I don't consider myself to be a videographer. I have no formal training, I have a lot to learn, and it comes 2nd to my real estate career. But I enjoy doing it, and offering it to my clients. 

Mar 01, 2008 09:28 AM #10
Ambassador
628,186
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties
Hello Lisa, David...my husband and I are using your posts for help in getting started on doing videos. I am really excited about a couple of projects we are thinking about. I am going to use them more for showcasing our area.....we will be doing our first one on a small horse ranch we helped a buyer with....it's out in the higher elevation and has lots of sky and great views of our mountain ranges. This is so wonderful to get us started with your expertise......thanks for sharing and giving us all a head start! Very valuable! Second derivative boost for business development.....big terms....simple and great results!
Mar 04, 2008 12:42 AM #11
Rainmaker
284,711
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate
I just started taking good pictures for my Visual Tour and now you want me to try video.   Oh boy.
Mar 04, 2008 07:43 AM #12
Rainer
209,246
Marc Grossman
Marc It Sold! - Longwood, FL
GRI, Greater Orlando Real Estate Broker
Lisa,  Great info.  I see you have an Olympus.  I've had several over the years and it's the only camera that I'll buy.
Mar 04, 2008 11:26 AM #13
Rainmaker
595,326
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Jeanean- I'm glad the information is helpful. And you'll get better as you go too =)

Gene- I was never a fan of visual/virtual tours since the rooms were frequently distorted. I'm happier combining video and still shots, especially if it creates an actual walk-through, so the buyers can understand the layout.

Marc- It's a great camera for both video and still shots. My videos usually look better than the ones taken by dedicated video cameras. 

Mar 04, 2008 11:58 AM #14
Ambassador
753,885
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Lisa,

Okay, now I have to go out and buy one of those 3X telephoto lenses.  I didn't know I even wanted it five minutes ago, and now I have to have one.  You're a bad influence on me.  LOL

Mike in Tucson

Mar 07, 2008 03:43 PM #15
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Lisa Hill

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