I know I have said this before but not on AR. I am amazed at how many Realtors don't understand the benefit of developing their own referral systems (see www.SEMichiganHomeInfo.com). I have heard MANY Realtors say that they get more for the dollar they spend on their own referral prospecting than they get by paying someone else to give them the lead. If you really think through the process this has to be the case. Just imagine for a second the difference between paying a couple of thousand dollar referral fee and setting up a system like RealPro. Both will cost you about the same but one gets you the single sale and the other gets you an ongoing source of business.
As the old saying goes "Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime." or another way of putting it "Buy leads from a third party vendor and you may get a commission, Develop a lead generation system and you will always have commissions."
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