20 Quick Listing Tips #6 - Brian Rodgers

Real Estate Agent with Brian Rodgers Companies, Realty Executives
Question: I have been primarily a Buyers Agent and wanted very much to make the change to becoming a LISTING Agent this year. In doing so, I have hurt my income tremendously and have not thus far produced but one LISTING
  • Don't shut down what you're doing until you have cash flow
  • Buyers may not be fun but if you're making money with them pretend you are working at a job
  • Converting to a listing agent from a buyers agent takes time
  • Get a targeted marketing system in place and do it faithful every morning before you take any calls

Coming from a buyers agent to a listing agent is not an over night process. There is no way to just snap your finger and start listing homes. It requires relationship building.

Therefore I think it is critical to your success to not stop what you are successful at until you have a solid pipeline of leads, appointments, listings, and closings coming in before you pull the plug on buyers.

And then you should not stop working buyers you should just delegate the time burning activities such as showing homes, going to inspections, walk throughs, and showing the relatives.

If you are a buyers agent pretend that you work in a plant or department store or any job that you would have that pays the bills. Would you just quit that and get in real estate full time cold turkey with no reserves?

I hope not...but the sad fact is, I talk to agents all of the time that are advised to do such a thing. They think that they are going to get rich quick. And it very rarely happens.

This is what I suggest; continue to work with buyers and start a targeted marketing campaign to your sphere, expireds or fsbos. As you build your inventory and get to a comfortable level of marketable listings, and cash flow then you can comfortably start delegating the time consuming activity to co-op agents.


Comments (11)

Kim Sellers
Lake Arrowhead, CA Coldwell Banker - Lake Arrowhead, CA
Lake Arrowhead Realtor - BRE#01412099 - Lake Arrow
Great post.  Good tips, it is tough at first, but the listings end up coming along with the Buyers.
Mar 01, 2008 01:25 AM
Marzena Melby
Coldwell Banker Burnet Realty - Richfield, MN
Realtor, Twin Cities Minnesota Real Estate
Brian - Good advise.  Currently, in most markets, working with buyers is easier and more profitable, especially that the market conditions force sellers to negotiate more willingly.
Mar 01, 2008 01:26 AM
Ann Heitland
Retired from RE/MAX Peak Properties - Flagstaff, AZ
Retired from Flagstaff Real Estate Sales
Good thoughts Brian. Several years of buyers will eventually bring listings as they sell. Then your reputation spreads. It's important to recognize that you need a plan for presenting yourself to sellers. I suggest taking the CRS listing class -- even if you have no ambition to become a CRS.
Mar 01, 2008 01:26 AM
Paul Kaplan
The Paul Kaplan Group, Inc - Palm Springs, CA
Mid Century/Modern homes in Palm Springs - www.Pau

I don't think this is the market to switch to a listing agent-  Listings these days just seem to be a drain on time and finances... buyers are gold!

Mar 01, 2008 01:31 AM
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate
Great post and thanks for the pointers.
Mar 01, 2008 01:38 AM
Karen Gentry>>Charlottesville, Virginia Real Estate Professional
RE/MAX Excellence-Charlottesville VA - Charlottesville, VA
Great advice.  I see it all the time where people are advised to quit their job and jump right in to real estate.  It takes time.
Mar 01, 2008 01:46 AM
Kim Harris
Sound Realty - Kirkland, WA
Designated Broker/Owner/Sound Realty
 Anything you can do to raise your profile in real estate,(classes, contracts, local blogs, etc.), will make you a better agent for both sides of the equation. Learning and understanding what is going thru a sellers mind will enhance your ability to sell more from the buyers side.
Mar 01, 2008 02:01 AM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production
Thihs is good advice....I have a top 10 realtor that I work with....this could be helpful to her.  thanks.
Mar 01, 2008 02:13 AM
Eugene Jones
Weichert Realtors - Somerville, NJ
Good info here Brian. It's never a good thing to quite your bread & butter for something that may take time to build.
Mar 01, 2008 02:32 AM
Cindy Brandon
Santa Rosa, CA
CDPE, EcoBroker, GRI, CRS, ePro

Good observations here.  Do a great job with buyers and they will be your referrals and future listings.

Mar 01, 2008 02:25 PM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Spokane Washington Real Estate Expert Yeah you can also work FSBO's on your spare time and then refer them to your listing agent until you get good at it then take on a few listings if you team leader will allow you. I pay referrals to my buyer agents for listings and then they can help me if inventory gets low and guess who gets the buyer leads.

Jun 29, 2008 06:27 AM