Most service professionals think that just because a client likes them and is satisfied with their services, they must be doing a good job in building relationships. Actually, nothing could be further from the truth.
The fact is there is a huge difference between having clients like you, and like you enough to put their reputation on the line by referring their friends and associates to you. Here are three suggestions for building stronger relationships with your clients.
- Provide exceptional service. It starts with a commitment to serving your client -- before, during and after each sale. It's about intentionally building trust. To build trust, you need to demonstrate character and competence.
- Educate your clients. Teach them how you can benefit them, their friends, and associates. This education process has two parts: 1) showing that you're there to help both as a professional advisor and as a friend, and 2) that you work by referral and will give their friends and associates the same high level of service that they have come to expect.
- Build strong relationships. Have a system in place for continuously recognizing and appreciating the contribution your clients make to your success. Not only do you need to keep your name in front of your clients, you must show them by your actions that they are more than just a number on your profit and loss statement.
To quote sales trainer and author, Jeffrey Gitomer "Customer Satisfaction is Worthless, Customer Loyalty is Priceless." What have you done to earn a client's loyalty today?
Check out the video at RelationshipMarketingMastery.com to discover the system I use to create and maintain customer loyalty.
I hope you found this article to be informative and helpful. If so please share it on your social networks and send me any comments or suggestions that you have.
To your continued success.
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