Leadership, Credibility, Prestige: The Value of Designations

Real Estate Agent with Re/Max Elite

The Sales and Marketing Council of the St. Tammany / Washington Parishes Home Builders Association will be holding its first ever national designation course on March 25th. The course entitled "Effective Marketing on a Shoestring Budget" is an eight hour course. The course hours count toward several national designations including the Certified New Home Marketing Professional (CMP). Builders licensed in the state of Louisiana can also use these hours toward their state required continuing education. More information on this and future courses can be found by visiting sthba.org  or by sending an email to jessica@sthba.org. The course is open to the public but pre-registration is required.

More than 100 home builder associations across the country offered 1,199 classes through NAHB’s Joint Venture education programs to more than 15,469 students in 2007.  Also, 2007 saw a 16% increase over 2006 of builders or remodelers who graduated and received a designation.  Why? Because these associations know that designations can lead to more earned income, credibility and prestige for members and their companies.

            The National Association of Home Builders’ (NAHB) University of Housing offers advanced degree programs to building industry professionals nationwide that enhance their business savvy, broaden their areas of expertise and increase their marketability.  In today’s changing housing market, what better way to get ahead or maintain your edge on the competition than a University of Housing degree? 

            “Designations show the consumer that their builder or remodeler is a professional who prices properly and honestly and is always being trained,” says Scott Sevon, a Graduate Master Builder (GMB), Certified Graduate Remodeler (CGR), and Certified Aging-in-Place Specialists (CAPS).  Sevon is also vice chair of NAHB’s CGR Board of Governors and president of Sevvonco, Inc Builders and Remodelers in Palatine, Ill

            Professional designees stay up to speed on the latest developments in business, building methods, and technology, while showing clients they have the know-how and dedication to earn a professional designation.  Potential clients can use designations to help identify and select professionals with superior training, real-world experience and in-depth knowledge of their area of need.  Finding a professional designee is as easy as visiting NAHB’s directory at www.nahb.org/designations

            Access to real-world information and great leadership opportunities are benefits typically mentioned by designees however, graduates also routinely express that the chance to network with expert instructors and their peers is a huge plus. 

            Students develop a nationwide network of colleagues that they consistently return to as sounding boards for challenges and ideas long after their courses have completed.  This chance to network with so many fellow industry pros often brings people back to obtain more designations. 

            Earning a designation from NAHB is hard work and the rigorous coursework is continually being elevated.  Still, according to NAHB statistics, builders and remodelers are eager as ever to enroll.  In many programs, there are twice as many people in the process of earning a designation as those currently holding one. 

            “A designation requires us to study and learn more about our industry.  It says to our clients, I am continually improving myself as an industry professional by studying the best practices of our national industry,” says Ben Thompson, a CGR from Grand Rapids, Mich. “It also says that I am using that knowledge gained from the collective experience of our industry to give my clients a better end result in their project."

            NAHB’s commitment to offering industry professionals the best, most-extensive continuing education program is evident in the diverse array of programs.  Most designations cover industry basics such as marketing and business techniques, however, specialized coursework includes aging in place and property management. 



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Kenny Elliott

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