20 Quick Listing Tips #7 - Brian Rodgers

Real Estate Agent with Brian Rodgers Companies, Realty Executives

Question: I have lost many LISTINGS to lesser qualified co-brokers because they "buy" the listing. How do you then ask for a price drop especially if you didn't tell them it was overpriced or not what you recommended in the first place.

  • Be honest with them
  • it is okay to not get an overpriced listing
  • How many referrals do you think you will get when your listing expires?

First I am always honest about the price, if I don't get the listing then there will be more where that one came from.

If we get into the game of knowingly taking overpriced listings it will cost us a lot of time and money. It will cost us money because of the time wasted and the referrals we could be getting when we deal only with people who are willing to sell their house for the right price.

Do you think someone will give you a referral if you don't sell their house. Well the only way is if you get a referral right away from them, but if their house stays on the market for a while and then expires, I don't think there is a chance you will get a referral from them.

What about the mental anguish? What does that cost?

Comments (2)

Paul Kaplan
The Paul Kaplan Group, Inc - Palm Springs, CA
Mid Century/Modern homes in Palm Springs - www.Pau
I always feel if I lose a listing to a broker that overpriced the property, maybe I'll get the listing after it expires the first or second time, when the seller wakes up to the reality of what the property really should be listed for.
Mar 02, 2008 03:40 AM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Spokane Washington Real Estate Expert Hey Brian and Paul. I show real nubers but let the seller price the home within reason. This way if I have to say we need to reduce the price I go right back to the amrket analysis. I have a great marketing plan and if the higher price could be gotten we could do it, so I still want the business.

Jun 20, 2008 06:08 AM