Quick Real Estate Virtual Assistant Tip: Email Your Property Flyers w/out Getting Caught in Spam!

Education & Training with Inman News


It never fails!

You have a great new listing you are anxious to send out to your colleagues, and have a creative real estate flyer put together with photos, that really captures what you hope buyers will fall in love with. You send it as an attachment in your email to 200 agents, and's SPAM-BLOCKED! Don't let this happen to you! Let the recipient open their email and have that lovely listing pop out at them automatically! It's so easy your real estate virtual assistant can help you with this, or you can do it yourself!

Most of the time, real estate property flyers are quickly put together in a Word or Publisher document, and attached to your email. ( I hope you are saving as a locked PDF to keep others from editing your document, but more on that later;)

But with the need of filtering out spam in our email accounts, the convenience of simply emailing a file has become more difficult. But by adding a few simple steps, you can insert your flyer into the body of the email. No knowledge of HTML needed. How..?

By converting your document to a picture file (.jpeg, .gif, etc) and inserting the photo in the BODY of your email. (best if done in MS Outlook):

The Steps:

Converting the Flyer to a Photo

1. With your flyer opened on your desktop, take a screen shot using the PrtScn/SysRq key on your keyboard.

2. Open up a photo editing software program, like Paint (found under Programs/Accessories), and save as a .jpg, .jpeg, or .gif file and save into you're My Pictures file.

3. In the photo editing software, crop the photo of the flyer to the borders of the flyer. You can enhance or resize at this time if need be. Resave as another picture file.

4. Insert flyer photo in body of email. Add in your signature line, a link to your virtual tour, and WALA!...a branded beautiful email flyer.

More helpful hints: Even if you use an online program like Real Estate Shows flyers, V-flyer or Postlets for your listings, you can convert those screen shots into photos as well, and insert just as you would above.

Need FREE Photo editing software? Picasa by Google is a GREAT photo editing tool, as well as Picnik.


Laura Monroe | Real Estate Virtual Assistant | Copyright 2008

Picasa Picknik

Posted by




Michael Zinsmeister
Market Postings - Palm Bay, FL
Wow!How simple but how important!!! Lifesaver!!!
Mar 07, 2008 03:11 PM
Alan 'AJ' Nisen California Contra Costa Mortgage Officer
A Large Bank in America - Lafayette, CA
Laura, I have been trying to find a solution to this for a long while.  I will try it out next week.  Thanks again.
Mar 09, 2008 03:19 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

I just select all, copy and paste an MS Word or MS Pub document into MS Paint.  But you brought up something I haven't figured out yet "prnt scrn" - I know this is simple, but I'm having a mental block.  If I use that function to capture something online, where do I retrieve the view of that screen to work with?  o

I'm enjoying your helpful posts, and we may have to talk, if my business keeps growing...

Mar 10, 2008 05:47 AM
Misty Thomas
Houston Realty - Crosby, TX
Realtor Crosby, TX
Laura, this is great information!! I will be designing a flyer today and will try this out!! Great tips!
Mar 20, 2008 01:11 AM
Tony Fantis
Fantis Group Real Estate - Salt Lake City, UT
Realtor,Principal Broker - Salt Lake City
EXCELLENT information!  I recently combined this technique with an email service that tracks who has opened the email.  It also tracks who has clicked on links, which links, and what the most popular information was that my clients/agents wanted to see.  The service actively works to stay on "whitelists" which all bur guarantee delivery.  It also has a SPAM calculator that automatically tells you how close your message is to looking like spam.  This extra feature helps to stay out of individual users' spam filtering, too.
Mar 20, 2008 02:33 AM
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno
I will give it a try..Thank you so much for sharing info....Terrie
Mar 21, 2008 11:42 AM
Michael Sahlman - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

Thanks for this tip Laura. I searched AR to find convert pdf to jpg....thanks again.

Nov 30, 2008 02:30 AM
Tracy Miller
Canton, MS
S. S. Specialist

Laura, what a great post.  You provided some valuable information here that the rest of us can benefit from.  Thanks so much for sharing this with us.

Nov 30, 2008 05:08 AM
Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media

Hi Michael- I'm glad it was helpful, and that you found it in your search reults...good news!

Hi Tracy- You are so welcome, and thanks for commenting:)

Nov 30, 2008 10:58 AM
Jen Bowman
Keller Williams on the Water - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL

Laura, I just did a search on Active Rain for converting pdf to jpg and your post came up. It was perfect! I needed to convert a logo that was a pdf to a jpeg. You helped me so much! It was easy to follow your instructions too. Thank you!!!

Mar 09, 2009 11:42 AM
Keith Pound
Realtor, Auctioneer - Louisville, KY - 502-645-5950

thanks for sharing, I had been working on this very subject the last few days, this will help

Apr 06, 2009 12:22 AM
Scott Carlton
San Diego, CA

Great info. Be sure to include a direct benefit to the consumer that can be expected either by calling you or visiting your Web site for best results.

Jun 05, 2009 08:12 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Laura - This is great information, and I thank you so much for sharing.  This will come in very handy, and I thought this could be done, but wasn't sure how.  Another reason why I love Active Rain!

Jun 16, 2009 10:01 PM
Anthea Click
Fresh Perspectives - - Franklin, TN
Nashville Home Stager - Selling Nashville, TN homes quickly!


I have always wondered how to do that, but never sat down to figure it out. Thank you so much for sharing and saving me a bunch of time!

Jun 27, 2009 03:40 PM
David Wilson
Wilson Copywriting - Saint Petersburg, FL


Thanks for sharing this practical tip, and for your gracious responses to those who don't care to receive mass-mailed flyers.  All of our inboxes are taking a pounding these days.

Rather than sending emails to the entire local board, I wonder if senders would have greater success if these were sent out in a more targeted and personalized manner?  Would agents be more receptive to looking at an email if the property were similar to one of their listings?  It seems that many people are more likely to open an unsolicited email if the subject line communicates that the message has some relevance to them.


Jul 22, 2009 06:06 AM
Dan Quinn
The Eric Steart Group of Long & Foster Real Estate - Silver Spring, MD
Dan Quinn

Good, good stuff Laura.  Thanks from all of us at AR for sharing how to capture a screen shot and imbed it in an email.

Aug 17, 2009 12:21 AM
Nogui Aramburo
Linda Craft & Team, REALTORS® - Raleigh, NC
Real Estate Professional in the Raleigh Area

Also you can export as jpeg from either Word or PDF and attach. You'll get better resolution on the flyer.

Nov 24, 2009 12:24 AM
Jimmy Gilley
Gold Star Realty - Niles, MI
(269) 362-4841 - Search Niles MI Home For Sale

Great tip!  I use this one often!  Much easier than "coding" a HTML newsletter or flyer.

Nov 12, 2010 03:40 PM
Peter Mohylsky, Destin BeachPro
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Great ideas here, thanks for sharing this simple information.

Dec 21, 2018 04:31 AM
Tim Ventura
Digital Marketing Consultant - Blaine, WA
Digital marketing & technology consultant

Great post! Spam filters are always a worry when you're reaching out to a large list. It's wonderful to see tips on how to avoid being caught in filters accidentally!

Mar 31, 2021 08:06 AM