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Make The Most Out of Your Marketing Dollars!

By
Services for Real Estate Pros with Dulci Digital

So we all know that marketing is essential for real estate. But are you using you marketing dollars wisely? First lets talk about some common marketing tactics. Just Listed, Just Sold Postcards, Newspaper Ads, Real Estate Books, and more. Compare the costs of marketing your listings in these types of media vs. Internet marketing. A newspaper ad can range from a few dollars a week to hundreds depending on the size. Postcards after delivery usually range between .70 and 1.50 each. What about the real estate books? Some of the ads range from $150 dollars per page to a few hundred dollars per month. Now consider that these are short term marketing efforts...one time marketing for the postcard, one week for the newspaper and then one month for the real estate book. Now consider that you are usually limited to short descriptions and minimal media to market the listing as well due to space and cost.

Okay now that we have all this in mind consider that recent statistics show that now nearly 90% of consumers search on-line first, and that in fact buyers are ten to twenty times more likely to see your listing on-line than in a newspaper or real estate book! Those are some very convincing numbers! So the question is are you spending your marketing dollars wisely?

Consider your current Internet marketing strategy. Are you advertising yourself and your listings on-line? How many places? What about Classified sites? Are you using rich media--lots of photos and virtual tours? What about e-mail drip campaigns? A drip email campaign is much cheaper and more effective than drip mail campaigns. Are you using lead capturing tools? Consider using an IVR recording at your listing...the pre-recorded listing description is given an ID number. So when the buyer calls the 800 number they record their number and send it to you--so you can either help with more information on your listing or possibly land a new buyer prospect by offering your help to find them the perfect home!

Many people seem to think that Internet marketing is very expensive. Yes it can be if you are not wise with your choices. Shop around and compare services and pricing before using any vendor or site on-line. The bottom line is that you should be on-line with your listings, and you need to continue to be active on-line in order to get on top and stay there. For most agents there is not enough time left to keep up a very effective Internet marketing plan. This is when I suggest outsourcing to an Internet marketing specialist. They can help you develop a strategic marketing plan to incorporate the most effective types of Internet marketing for you and your business.

Ultimately to be competive in the market today you should be on-line and have a strong presence in many locations. It really can be much more affordable and effective than the traditional marketing tactics. The professionals at VIRTU-ASSIST can help with all your marketing needs and offer very competitive pricing. Contact us today and receive a free website analysis with no obligation and find out more about how we can design and maintain a successful marketing plan for you!

 

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