Coming Soon! Have you seen this a lot in your neighborhood? In my area many agents have sign in the yard announcing a new listing coming on the market soon. I have actually done this myself to build anticipation in the market and also to get calls on the property prior to it actually being available to show.
Many agents have mixed views on this subject. One problem is agents that announce coming soon and the home is not available to show for several months. I do find that to be an injustice, but for those that may want to announce the upcoming event while the homeowners are making those last minute touch-ups that we've recommended, I see no problem. Certainly you need to have your listing contract in place prior to placing a sign in the yard.
As an agent or consumer are you bothered by seeing a Coming Soon sign? What does this say about the listing agent? Personally, it does not offend me and I actually believe the agent is doing the best for the client to fully market their property. So the next time you see the sign announcing another property will be available soon, line up your buyers to be the first one in.
Coming soon can lead to a contract coming soon and that is never a problem for any of us.
Mike Gambino is part of Prudential Patterson Realtors® and can be reached at (800) 321-8586 or contacted by e-mail at WeCanSellHomes@sbcglobal.net . You may also visit us at http://www.wecansellhomes.com/
Prudential Patterson Realtors is an independently owned and operated member of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. Equal Housing Opportunity.
While the contents in this article will apply in most states, they may vary in your particular locale. Mike Gambino is a licensed salesperson in Missouri.