Coming Soon!

By
Real Estate Agent with Prudential Patterson Realtors

Coming SoonComing Soon!  Have you seen this a lot in your neighborhood?  In my area many agents have sign in the yard announcing a new listing coming on the market soon.  I have actually done this myself to build anticipation in the market and also to get calls on the property prior to it actually being available to show.

Many agents have mixed views on this subject.  One problem is agents that announce coming soon and the home is not available to show for several months.  I do find that to be an injustice, but for those that may want to announce the upcoming event while the homeowners are making those last minute touch-ups that we've recommended, I see no problem.  Certainly you need to have your listing contract in place prior to placing a sign in the yard.

As an agent or consumer are you bothered by seeing a Coming Soon sign?  What does this say about the listing agent?  Personally, it does not offend me and I actually believe the agent is doing the best for the client to fully market their property.  So the next time you see the sign announcing another property will be available soon, line up your buyers to be the first one in. 

Coming soon can lead to a contract coming soon and that is never a problem for any of us.

                                                               Coming Soon Billboard

 

 

 

Mike Gambino is part of Prudential Patterson Realtors® and can be reached at (800) 321-8586 or contacted by e-mail at WeCanSellHomes@sbcglobal.net . You may also visit us at http://www.wecansellhomes.com/

equal-housing-logo-gif3.JPGLeading Edge Society

Prudential Patterson Realtors is an independently owned and operated member of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. Equal Housing Opportunity.

While the contents in this article will apply in most states, they may vary in your particular locale. Mike Gambino is a licensed salesperson in Missouri.

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Rainmaker
283,861
Dave Woodson
Dave Woodson - Chesterton, IN
Not the Average Agent
I like the ads that you see on the road on billboards no words just a face or something that makes it stand out and it makes me wonder what is going to be happening. 
Mar 04, 2008 04:25 AM #1
Rainer
3,079
Stephanie Fischer
Lewis and Clark Realty Inc. West - Yankton, SD
I think this is a great idea, as long as there is nothing that can hold the property up too long before coming on the market.  I think an anticipated two weeks before it is on the market is plenty, anything longer than that is just too much.  Your clients after two weeks of a coming soon sign may wonder, just who is this benefiting.
Mar 04, 2008 04:27 AM #2
Rainmaker
109,181
Jill Wente
Better Homes and Gardens Real Estate | Gary Greene - Spring, TX
Realtor, CRS, MCNE, CHMS
Mike: I have never seen a coming soon sign. It must not be a Texas thing.
Mar 04, 2008 04:30 AM #3
Rainer
1,650
Karen Keough
Long Realty - Tucson, AZ
WOW! I think that is a great idea. As a real estate consultant it doesn't bother me at all. I could use it to my advantage with my clients and tell them that I know of a property that nobody else knows about it. Thanks for the nugget. KK
Mar 04, 2008 04:30 AM #4
Rainmaker
3,980,941
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

As a memeber of the Twin Cities MLS system, I don't believe that we can put up any sign until we have an actual contract.  In fact, the listing has to be put into the MLS within 3 days of signing.  I have not seen this type of hype, and hope I don't.  It is to easy to put up a sign, start marketing without the benefit of the MLS exposure.  It could sell off that sign, which could lead to a lower price for the seller. With that senerio, how are we representing the Seller to our full potential when we exclude all the possible internet buyers that would have been exposed to the listing. But, it sounds like a really good deal for the agent getting the hogger.......

 

P.S. Here ion Minnesota, we can't advertise or market a property in any fasion without a signed listing contract.   (Legally

Mar 04, 2008 04:32 AM #5
Rainer
20,396
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI

William,

Certainly you need to check with your local MLS and local market to see if you can do this.  As I said in my post, you do have to have your listing contract in place.  In my local MLS we can submit a MLS Exemption form for a stated number of days to exclude us from actually entering the property into the MLS at time of Listing.  The purpose for the exemption must also show why you are requesting the time that it exempt from the MLS, such as home repairs, painting, floor refinishing, etc.  You also cannot and should not show the home during this period.  Stating the home is Coming Soon means just that. 

Mar 04, 2008 04:39 AM #6
Rainer
36,750
Susan Davis
Austin, TX
Excellence Advocate

Mike, I have never seen one of those? Can you send me a link to an example? Maybe take a picture of one in your market? Or to any agent out there that might have a picture to posty. I love the idea!!!

To your success!

Susan

Mar 04, 2008 04:41 AM #7
Rainer
20,396
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI

Susan,

All it is, is a sign rider that says "Coming Soon" instead of one that says "For Sale".  They are usually a white rider with Red Lettering.  Nothing fancy just add to the sign.

Mar 04, 2008 04:45 AM #8
Rainmaker
3,980,941
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.
Mike...I did read you blog wrong...my appologies...what you are refering to is listing the house, not actively marketing the property, and waiting to have repairs done to put your best foot forward.  If that is the point that you are making, I understand and agree with you.  You lock in the listing before someone comes in and under cuts you and your work has been for naught.  We can also do the same with the MLS with-hold form.  I will try to read the blogs better next time! 
Mar 04, 2008 04:48 AM #9
Rainer
144,509
Gary J. Rocks
Juba Team Realty - Jefferson Township, NJ

Mike

I do one better, just before i decide to Farm in the area I go around putting up directional signs with my name on them all over the place. That way people will recognize me when I call on them.

Mar 04, 2008 05:52 AM #10
Rainmaker
314,256
Carol Culkin
Reece & Nichols - Leawood, KS
Overland Park
I like it! I might try it!
Mar 04, 2008 12:52 PM #11
Rainer
20,396
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI

William ~ No offense taken.  I didn't mean to sound like I was jumping at you.

Gary ~ Sounds like a great idea.  Most of the municipalities around me don't allow directional signs.

Carol~  It can't hurt to try. 

Mar 04, 2008 12:59 PM #12
Rainer
136,476
Gayle Balaban
The Best Spot Realty/Waterfront Real Estate/Ooltewah Real E - Chattanooga, TN
E. TN Waterfront Real Estate
I like the idea, but, feel that a week or less is all the lead time that is fair.
Mar 04, 2008 03:34 PM #13
Rainer
20,396
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI

Gayle,

I agree.   I have seen some agents go for more than a month and I don't feel that is a real service to the seller.  I believe those agents are going for the double dip and serving themselves.

Mar 04, 2008 04:37 PM #14
Rainer
144,509
Gary J. Rocks
Juba Team Realty - Jefferson Township, NJ

Mike

Same here most don't let you put up any type of sign, I buy the coreplast signs in bulk the run about .80 cents each and I place them up on Fridays after 4:00, that way they get to sit out all weekend before the road department comes by and picks them up. Sometimes they will extend past the week end. One town in particular places them in the rear of the municipal building where I go by and pick them up.

Mar 04, 2008 06:47 PM #15
Rainer
20,396
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI

Gary,

I certainly can't say I agree with your philosophy here.  Part of the reason we have such a problem with sign ordinances is because agents do what you are doing.  It would be better to collectively petition the city to allow signs during open house times.  We should all try to work within the ordinances not lend ourselves to stiffer rules or higher fines.  Sorry, I don't agree with you on this one.

Mar 05, 2008 04:52 AM #16
Rainer
144,509
Gary J. Rocks
Juba Team Realty - Jefferson Township, NJ

Mike

Hey no problem! I hear where you are coming from. Don't think for one moment your way hasn't been tried for years we have collectively tried to do this and the towns turn a deaf ear to us. In the mean time I can not allow my business to suffer.

In towns where they allow this I comply with their rules and regulations so, as to not disturb the natural order of things.

Mar 06, 2008 02:52 AM #17
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