Build Your Sphere of Influence
A sphere of influence is basically a list of people you know and it is the foundation of a successful business. Without Prospects, you wont close deals. Growing and keeping in touch with your Sphere are keys to your success.
Who do you know? Start with a list and add everyone you know and everyone you meet. Especially important are the people to whom you can refer business, and in turn who can refer business back to you. Don't forget to add your friends, neighbors, extended family to the list, along with all of your past clients. Keep this list updated and keep it growing. But most importantly Keep in touch on a regular basis. The list itself will not make the phone ring unless you work it!
Increase your Sphere by networking. Remember, networking is not selling. People do business with and refer people to people they know, like and trust. Your networking goal is to get potential clients to know, like and trust you. Here are a few marketing tips:
* Always Listen to the non Real-estate related needs of people and pair them with somebody who can help. Matchmaking here will most likely be repaid.
* Publish a personal letter a few times a year and send it to your Sphere of Influence. Revealing personal and family milestones to your sphere can help you connect on a more personal level.
* Ask referral partners for business if you're directing business to them.
* Continue to promote yourself as an authority by regularly offering potential clients value-added information.
(If you have not noticed I am a FIRM believer in this theory!)
Have a GREAT week!
Rob
Robert Rauf
Countrywide Home Loans
Countrywide Bank, FSB
(732) 740-0175 Cell
(732) 505-2470 Office
Building financial security, one home owner at a time
The highest compliment my clients can give me is the referral of their friends, family and business partners. Do you know anyone with a home lending need?
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