In working with the Real Estate Book over the last year and a half I have come to know the internet a lot more, as with any position with a Company, we must learn all aspects of the business.
The Real Estate Book saw the freight train about 10 years ago called the Internet, we went out and created many unique partnerships in which to promote our agents listings on. At the time we only had a few, now its in excess of 30 partner sites. Many ask when they see the book "isn't print dying?" my response is that is what the media tells us and many teachers in Real Estate practice, however they are speaking about the "old and archaic" way of advertising in the paper. The same paper that usually trashes the industry and has consumers running the opposite direction, also wants the agents to put their listings in their Real Estate section for an outrageous amount. ALL black and white, no individual home photos.....just text!
With the increasing amount of people looking at homes in a Real Estate driven magazine AND picking it up VOLUNTARILY. The magazine industry is actually driving consumers to websites, look at Amazon.com, they now have a magazine, ebay and Lands End all have magazines. These companies have started out in the dot.com arena and have figured out after losing some money that they also need to be under peoples noses.
The Real Estate Book offers the advertiser the ability to put all their listings on-line and put a good amount in the print piece. The unique thing about the product is that they think outside of the box and looking at it from a Realtors point of view for pricing and the consumers point of view for rich content, photos, virtual tours and ease of navigation. This is what separates The Real Estate Book from any other form of media out there.
Consumers are looking on-line all the time and on a variety of search engines, people get warm and fuzzy with their favorites and its not always the two big ones. So virtual placement of your listings is key in the advertising and marketing world, you need to be seen by everyone and everyone needs to find you.
The prices for the book varies from territory to territory, however all the Internet feeds are complimentary. If you were to purchase the placement on Unique Homes, Wall Street Journal and Ny Times it would cost a small fortune. We do it complimentary with just a page or two in the book.
Contact your local rep today or email/call me and I will direct you.
Jeff Vandermate 760-567-4331
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