How to Sell Yourself !!

By
Services for Real Estate Pros with Bilingual Marketing

Hello everyone.

Selling yourself is a tough task. Many attempt to do this through marketing campaigns including print materials, online marketing and all the other strategies out there. All these are important and valid ways to get out to your potential clients, however what I really mean by selling yourself is not about your marketing strategy it's about the right way to SELL YOURSELF !!

A lot of people (and I am guilty of this) make a big effort on selling their services and showing why they are the best. That's the first mistake, why? We shouldn't be the focus, but rather our clients, right? Our client's needs need to come first. I am not condemning the idea of positioning yourself as the #1 realtor in your local area, but I just believe that by giving value and knowledge to our clients with a positive attitude the business will come.

In other words, providing information without expecting anything, showing the knowledge and sharing it without saying how great your services are, will communicate just really how great you actually are.

Remember, it is not about how great we are, it's about what we know and how we react to our client's needs. Based on my experience if we apply this philosophy our results will increase in no time!!

This is the way to successfully sell yourself IMHO.

Best regards.

James Arias

 

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Rainmaker
79,032
Randy "Lazarus" McAtee
Lazarus Realty - Fresno, CA
Owner/Broker, Lazarus Realty, Fresno California

Remember, it is not about how great we are...

 

uh oh, I forgot about that! 

Mar 07, 2008 08:09 AM #1
Rainer
17,319
James Arias
Bilingual Marketing - Santa Rosa, CA

Randy

Thank you for the comment, I have tried this philosophy and let me tell you... it works!!!

Take care.

James Arias 

Mar 07, 2008 08:17 AM #2
Ambassador
1,885,137
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
James, I have always been of the mindset to give to get. Look at the person first and develop the relationship and then the business will come soon enough.
Mar 07, 2008 08:24 AM #3
Rainer
17,319
James Arias
Bilingual Marketing - Santa Rosa, CA

Gary.

Thanks for stopping by!!

It's really good to hear that  this philosophy is working for you too!! Our mindset is the main key for success.

Best regards.

James Arias 

Mar 07, 2008 08:32 AM #4
Rainer
2,930
Fabio Rodriguez
VivaReal Inc - Santa Rosa, CA
Wonderful entry James. Clients want to be heard instead of going over your experience and your long list of achievements over and over again. The sentence "We shouldn't be the focus, but rather our clients" sumarizes pretty well the entire message, you are totally right, marketing is all about the client, if you want to succeed you need to focus 100% on them, so ask questions, get people talking and listen carefully.

Keep up the good blogging!!
Mar 07, 2008 08:49 AM #5
Rainer
17,319
James Arias
Bilingual Marketing - Santa Rosa, CA

Fabio.

Thanks for the comment.

Keeping this on mind will make our jobs a lot more effective!!

Feliz fin de semana. 

Mar 07, 2008 09:14 AM #6
Rainer
6,729
Tim Gilmour
Exit Realty - Watertown, SD

 

It's not what you can do..........It's what you can do for your client.  Good post.

Mar 08, 2008 01:56 AM #7
Rainer
17,319
James Arias
Bilingual Marketing - Santa Rosa, CA

That's right Tim.

It's not what you can do..........It's what you can do for your client.

Thanks for the comment.

James Arias 

Mar 10, 2008 02:15 AM #8
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