We real estate agents should have strong opinions. We should be willing and able to share these opinions with our clients, especially our seller clients. We are not hired for our looks, so to speak, rather we are hired because we are experts in the field of marketing, selling and closing the homes of those who honor us with their business.
What if you visited with an attorney who told you had a strong case when in fact, you didn't? Or if your physician told you that the little mole on your shoulder was nothing to be concerned about when indeed, it was pre-cancerous? If your CPA assured you that you were getting a tax refund when in fact you owed $5,463.75?
While you might leave your doctor's, lawyer's or accountant's office in a good mood, that good mood would fade once you realized that you were misled. You would self-righteously proclaim that these professionals lied to you! Or that they were incompetent! Or that they didn't have the balls to tell you the truth... and you might be right.
It's the same in our industry. When sellers talk to us about selling their home, they deserve to know the truth. Even if the truth is difficult to hear...even if it's ugly. Our job is not to make friends with our clients because we tell them what they want to hear, no, unfortunately, our job is to tell them the cold hard facts.
... to be continued ...
copyright Jennifer Allan 2007