This current blog is suppose to be about what a buyer should look for in an agent. I am going to write that soon, but for now, I am inspired by the gorgeous sheet of white on my front lawn! Jackson (Tennessee...I have to clarify because I think there is a "Jackson" in every state) has not seen a snow like this in a long time....3 to 5 inches. I hear those of you from above the Mason-Dixon line snickering, but this is a lot of snow for us and a rare occurrence! My son was actually able to make a snowman! I hate to tell you that the eyes and mouth were Cheese Nips....haha.
So, you are asking yourself, this real estate agent's blog cannot simply be about snow....snooze. Well, you are right! I began thinking this morning about sellers. An agent in my office relayed a story yesterday of how he had a friend thinking about selling in a certain higher end neighborhood here. The agent told them to call him when they were ready and he'd come talk to them. Well, that agent happened to be showing property in that neighborhood a few weeks later, and low and behold, there was a "for sale" sign in their yard, but it certainly wasn't his. He called them to ask them what happened. They said, "Well, real estate agent x has so many listings in this neighborhood, we thought we'd use her." They didn't even interview anyone else, including their friend. They actually had the audacity to call a couple of weeks later and complain about the agent they had chosen...lol. My friend couldn't believe it. Don't they know they are getting less service from an agent that has several listings in the same neighborhood, especially when two or three are on the same street?! In our town, there are about 60,000 people. Our market is not huge, so many of us become neighborhood experts on all the neighborhoods, and what information we don't know can be found and studied in a matter of minutes. It boils down to priority. If you are one seller out of 10, and the same real estate agent represents you all, and you are all a similar style and price, how in the world is that real estate agent going to promote your home over the other nine? It makes no sense. Perhaps sellers need more educaton on this. MORE SIGNS DOES NOT AUTOMATICALLY INDICATE MORE OR BETTER SERVICE. You know, most all the real estate agents in our area do the same things to promote their properties.....MLS, internet advertising, newspaper advertising, postcards, etc. What a seller has to find is someone with the intangibles......someone interested in them, the seller, and not themselves, the real estate agent....someone who is avaialbe and will actually answer the phone when they call or when a potential buyer calls or when another agent wants to show their home.....someone who answers on a Friday night at 9:30 p.m. from another agent who wants to show the house Saturday morning at 9:00 a.m.....the office is closed, so the only way that agent can get in the next day is if she talks to you....if your agent doesn't get the call until the next day, you could possibly have missed a buyer...... someone who truly cares about you as the seller, because, guess what, we actually exist! At the end of the day, our business is about people, not real estate. If we focus on the client, the person, and concentrate on giving, then we will be successful.