Real Estate 2.0 - Does Blogging Really Work - Letter To The Skeptics

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Education & Training with Executive Director of Education at eXp Realty

 If you are in the Real Estate Industry, and still a "Skeptic" about Blogging, and whether it really works or not, you need get and read a copy of this months (March) edition of REALTOR® Magazine.  In it, there are a couple worth while articles that you don't want to miss.  The National Magazine for REALTOR® Members, features a story on one of our very own Active Rain Bloggers, Teresa BoardmanSee Details >>>

Active Rain is mentioned many times in the publication along with other members Jeff Turner, Dustin Luther, and Ardell DellaLoggiaMatt Heaton's quote caught my attention and inspired this post.  "Active Rain was conceived as a way for Real Estate Pros to connect with consumers, but it quickly became a place for Real Estate Pros to talk and refer business to each other.  One associate said he got seven listings in two days off his Blog."

I started to search the Active Rain archives for "Success Stories" and found that many of them were just too good not to share, especially with those who might be "Skeptical" about Blogging!

Here's to The Skeptics and Nay Sayers:

 Activerain brings Business Success but you do have to work at it!  As a Blogging "Skeptic" you might be asking yourself the question, "Does this Active Rain thing really do any good....???  I think you'll be surprised by some of these stories and Blog posts here.  I recall a recent post that stated I received FOUR new clients this week from ActiveRain! This stuff works! 

Here's the "Blogging Success" process: Relationships to Referrals to Closings to Relationships.  If you are skeptical about Blogging, the question then really is Do you Flourish in ActiveRain or do you just get by?  I recall one member said, "I have had to get help with all my leads thanks to Active Rain.  This might and should make you start researching Why You Need to Blog About Neighborhoods. I'll tell you why, Localism Works!  Time spent Blogging on Active Rain is time well spent.  Another Week in ActiveRain...And Another Listing

When I started Blogging here, I struck AR gold!  If you're not convinced yet, Holy Mackerel -- more SUCCESS stories from Active Rain and blogging !!!!!!   You really should try it, even experiment with it, My blog experiment is over and the results may surprise you!  It happens all the time here. You better get on the 2.0 wagon.  FOUR referrals from My Active Rain Friends? I guess I must be doing something right!  Often times, your Blogging will get you business in other ways too.  Opportunities like How My ActiveRain Points Earned Me a Call Today from the New York Times! You should also read ActiveRain Success Story: Blogging for Business.


I'm not the only one that "knows" Blogging will generate business and referrals, in fact Active Rain does work & not only for me -- Success Stories!!!!  Just a few weeks ago, someone here got A Double Hit with AR!  It's true, Blogging for Business: ActiveRain Produces Results!  Even if you just Blog about Listings,  Active|Rain listing finds Active|Rain Buyer! WOO HOO!!  I know you'll always remember My first blogging-only deal, and MY FIRST ACTIVE RAIN CLIENT...see IT DOES WORK!!!.


In closing, I'd like to propose A Toast to Success!   Does Blogging really work?  Yes! It works!  In my personal opinion, "Activerain ROCKS !!"

Disclaimer: This post was compiled and created using the "title's" of other Active Rain Members posts and their Blogging success stories here on Active Rain. I can not assume any responsibility for all the successes they have achieved from their Blogs. I can however share in the excitement that is generated by them.

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Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Brad - I have in the last two weeks gotten 3 listings due to my blog. I am waiting to hear on two other appointment to see if they will be choosing me. Yesterday I got a call from a buyer telling me she read my blog and wants me to represent her as a buyers agent. She had gone to an open house yesterday and really liked the place....so much so that she asked if she could meet me tonight to write an offer on it! I have never met her and did not show her the property! Talk about unbelievable!!

Bill - did you do a post about this?  I'd love to add it to mine.  As you can tell, I had to work with members title's so make it a good one! :-)  Great news, thanks for sharing it here!  Congratulations!!  :-) 

Mar 12, 2008 02:52 AM #40
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Duane -  I hope this post does just that.  It's unfortunate that many of these posts written are members only, that's why I had to make this a members ONLY post.  If I make it a public post, and someone clicks on one of the links, they won't be able to open that post.  The message is the same regardless.  It's a beautiful thing all the success that comes from Blogging and Active Rain!!  :-)
Mar 12, 2008 02:56 AM #41
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Karen - exposure is the key to marketing yourself!  Active Rain will certainly get you exposure, making it one of the best marketing tools I know of.  Not to mention all the other benefits of Blogging and networking.  This post took a while to create because I had to use title's (unmodified) to try and incorporate and still make sense.  These posts are fun yet challenging for me, but that's why I do them.  I did a similar one on "Open Houses - The Controversy" it was kinda cool too!  Thanks for commenting and always being so supportive!!  :-)
Mar 12, 2008 03:00 AM #42
Rainer
139,593
Harold "Hal" Place
A1 Connection Realty, Inc. - Sun City Center, FL

Hi Brad,

Thanks for taking tie time to post such an informative article. Should convert many a skeptic,

Have a great day!

Hal

Mar 12, 2008 03:01 AM #43
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Brad Andersohn
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Jill - the REALTOR® Magazine article was great!  It was nice to see our very own Teresa Boardman featured there along with the others.  I'm surprised she hasn't been here to comment yet! LOL!~  This is just the beginning of an era that I think will explode once others catch on and really see the value and testimonies!  Just my prediction from when I first started here.  Only 28,000 people when I first arrived at AR last year, now there's almost 80,000. That's incredible!!  :-)
Mar 12, 2008 03:04 AM #44
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Rebecca - I had to make it members only because the success stories linked are members only posts.  Non members can't open them.  If the members here would change these posts to "Public" I'd do the same with this one!  Shall we start calling them?  :-)
Mar 12, 2008 03:07 AM #45
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Brad Andersohn
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Barbara - stay inspired!  The posts prove that it works.  Welcome to Active Rain, I hope you share your success stories here too.  You WILL have success stories of your own, I promise!!  :-)
Mar 12, 2008 03:08 AM #46
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Brad Andersohn
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Midori - Being a Nay Sayer is what got me to join, I just had to find the truth, and now I just want to share it with everybody!  Thanks for stopping by, I love your visits and always appreciate your comments!  I know you have had many successes here as well.  :-)))))
Mar 12, 2008 03:10 AM #47
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Brad Andersohn
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Vickie - baby steps are good.  Then you'll just start walking, jogging, running along, and before you know it....

YOU'RE FLYING!!!!   Thanks for your kind comment and desire to grow your successes here as well!  :-)

Mar 12, 2008 03:13 AM #48
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Brad Andersohn
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Jim - No!  Thank you for having me over!  You guys have a great thing going, it will be nice to witness your successes here too!  Let me know if there is anything you need or any way I can help!  Thanks my friend!  :-)
Mar 12, 2008 03:15 AM #49
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Brad Andersohn
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Lanre - I said it before and I'll say it forever....Google is and can be your Best Friend in Real Estate as evidenced by your comment.  You should see what comes up when you Google my name or "The Escrow Guy!  Incredible!  Thanks for pointing that out, your successes are on the way! :-)
Mar 12, 2008 03:17 AM #50
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Hal - I hope it does!!  I want to make it a public post, but I need all the members who I linked to, to make theirs public too!  Maybe I should try to contact all of them to do so.  Hmmmmmm..... see what you got me thinking?!  It could mean more successes for more members here!!  :-)
Mar 12, 2008 03:20 AM #51
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
What a great post. What a tremendous amount of work putting this together with all the links. What a special person you are for sharing and giving recognition to so many!
Mar 12, 2008 12:19 PM #52
Rainer
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Ellie Viray
Podley Properties - Pasadena, CA
Realtor, GRI

Hi Brad, Good Job and a great post.  We all want to succeed in our process blogging/posting on AR.

Mar 12, 2008 12:58 PM #53
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Margaret - thanks!  It was a bit of work but fun.  When you use other members title's, it's a bit of a challenge but if forces you to write very creatively.  Maybe I should do a contest....hmmm.... I better call Bob or Jonathan and see what kinda ruckus I can stir up!!  LOL!~  See? Look what kind of ideas can come out of just a couple comments? :-)

I really enjoyed talking to you today, thanks again Margaret for "Making My Day!"  :-)))))))))))))))) 

Mar 12, 2008 02:10 PM #54
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Ellie - thank you, and yes we do!!   And We Will.....   :-)
Mar 12, 2008 02:11 PM #55
Rainer
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Bob Gammache
Carteret Mortgage - Smith Mountain Lake, VA
CMPS
Brad- Very useful post. Thank you
Mar 21, 2008 08:59 AM #56
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Bob - this one has it all if you want to convince anyone of the successes that have taken place here on AR.  In my opinion, it's one of the most successful places you can have a Blog!!  :-)
Mar 22, 2008 06:47 AM #57
Rainer
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Joe Virnig
RE/MAX Gold Coast REALTORS, Ventura County, California - Ventura, CA
No Ordinary Joe

Brad,
Great post.  I'm a believe now.

Mar 28, 2008 06:43 AM #58
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Joe - I think you were a believer before, you may have had doubt, but you were always a believer...at least a dreamer on a mission right?!?!  :-)  Thanks for reading and commenting Joe, I'm looking forward to your work here.
Mar 28, 2008 03:39 PM #59
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