I told you my first Dirty Little Secret in a post a few weeks ago. Yes, I still farm and am proud of it. My friend, Joey Aszterbaum commented "So are you going to write another blog post, or are you just going to send me a postcard?" So with Joey's nudge, I thought I'd tell you my second, dirty little secret. I use Home Gain's Buyer Link. There I said it.
There is little debate that the ability to generate and capture leads can be what separates a successful agent from a mediocre one. BUT start a discussion about paying for leads and the debate can get downright ugly. You're likely to hear the words ripoff and parasite used to describe lead generation companies like HomeGain. I've done a product review of Home Gain at the RealtyAgents site where I write product reviews, and I've also posted my experience at the Home Gain Blog.
Home Gain Buyer's Link is a pay per click system. I pay around seventy-eighty cents everytime someone clicks on my link for the cities I chose. I have a cap on the amount I can be charged each month. I can change my budget at any time and there is no long-term commitment. For the past few years, Home Gain's Buyer Link has been responsible for an extra 25 sales a year for my team. That's a secret I plan to keep! Shhhhhh
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