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Getting property Sold in slower markets

By
Real Estate Agent with Prudential Northeast Properties
When someone has a real need to sell their real estate in a lagging market they are faced with difficult choices.  The last thing they want to consider, and rightly so, is a reduction in price.  At the time a particular property is bought, the hopes of its new owners call for steady appreciation!  The market in coastal Maine has justified this hope, too.  A client faced with the need to sell their property under a devised time frame in a slower market will be acutely aware of the difference between hoped for appreciation and a realistic selling point.  My feeling is that there are many techniques to bring the property to the closing table under the best terms possible for the seller.  Realistic value is an important point, and a price that reflects the property's position within the market is essential.  Many agents deviate from here, because they see the only way to get a house sold is through price reduction.  I believe this leaves out the most important means of selling property, which is traffic.  That is, traffic of potential buyers.  One of the best ways to increase the number of buyers who are actively aware of a certain property is through the network of Realtors who represent buyers.  If you can stimulate 10 Realtors to ask themselves the question "who do I know who might be interested in this piece of real estate?", you may have just put that house in front of 20 or more potential buyers.  No question, it might take more than average stimulation to get a broad group of Realtors to make special effort on behalf of a property that they are not listing, but this is a simple equation that is equal to about .5%.  A buyer's agent compensation that is a little higher than market rate will stimulate a wider range of pros to think about selling a property.  Now think of an agent who is asking their clients for a price reduction.  Will a .5% or 1% reduction do the trick?  Doubt it.  That same difference to the bottom line, as an impetus for every local Realtor to be selling, very well might do the trick.