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How To Win Clients And Keep Them For Life

Home Inspector with Royalty Home Solutions Nachi 16101614

I have worked in the customer business for over 30 years. Through all of those years, I have learned that there are only 3 things that are constant in any business. These are customers, customers and customers. Without them, we will all close the doors. I have learned that there are only 2 kinds of customers. 1) external customers and 2) internal customers. In order to build relationships with the external customers, you have to take care of the internal customers which are the employees. It all starts inside the business. I have listed these below.

1) To the customer, the employee is the company.

2) It isn't high tech, it is high touch.

3) Customers are profit. The employee is overhead.

4) The rewarded customer buys, multiplies and comes back.

5) The most important goal of any employee, including salespersons, is to create and keep customers.

6) There is a big difference between selling and helping people to buy. The difference is attitude.

7) People love to buy, but hate to be sold.

8) Focus on what customers want and need, help them to buy what is best for them, and make them feel good.

9) How can I be of greater help to my customers?

10) Make helping customers the top priority in your job.

11) Business is a lot like tennis-those who don't serve well, end up losing.

12) To do what you do and feel that it matters-how could anything be more fun?

13) Make the sale in your own mind before talking to a customer.


Posted by

Royal Goodman 

Royalty Home Solutions, Inc.
203k & HomeStyle® Renovation Mortgage Consulting
Licensed IAC2 Mold Inspector
Licensed Home Inspector
Licensed Commercial Inspector
Certified and Member of the International Association of Certified Home Inspectors (InterNACHI)
International Contractors Association
(559) 500-1127-Office
(559) 544-1804-Direct
(559) 448-6715-Cell
(877) 354-6675-Fax
(800) 351-3347
Mary Aguilar
David Lyng Real Estate - Monterey, CA
I like the term "high touch" - It is so important for a successful agent!
Mar 09, 2008 04:13 AM