Do you FARM??

By
Real Estate Agent with Hawaii Life Real Estate Brokers RS-63777

Aloha,

 Are you farming in this market?

When I first started real estate in 2003 I worked with a very successful broker with RE/MAX. I had passed the first portion of my exam but had failed the second half so I I decided to be an assistant to a broker to learn more before diving in. At that time she was extremely busy all the time. I wasn't sure if she was busy because of the market or because she had been in the business for 25 years. I'm sure being in the business that long helped :0) She always spoke of farming when we slowed a bit and had a chance. I never in the 6 months working for her had a chance to do any "farming" for her because of her busyness. I finally went back and passed the second exam to start my real estate career on my own.

I thought since she made such a big deal about farming that I would start my business that way. Not knowing how to start I picked up some great stationary, cute envelopes and wrote a letter. Randomly chose a neighborhood in Hilo and hand wrote every address in that neighborhood. I tried to do at least 100 a day. Within 1 week I received 5 calls and the next week 5 more.... it didn't stop. Before I knew it within my first 4 months of real estate I had 7 listings and they kept coming. The sales started. I made sure to place pictures on each one that I listed and wrote a short description..... these were all vacant land. At that time even made my signs due to financial constraints.

My business exploded!

The energy you put out comes back :0) I am a big Believer in farming. We get lazy in our business at times but I feel that it is important to let the sellers and potential buyers know that I exist. Make sure you do :0)

Stacey Sebastian RS

RE/MAX Premiere Properties

Kihei, hawaii 96753

808-987-3209

Comments (9)

Jennifer Harris
RE/MAX Affiliates - Florence, KY
e-PRO
Thanks for the reminder Stacey.  We do get lazy especially in the winter...I am going to make my calls tomorrow!
Mar 09, 2008 11:13 AM
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina
A hundred hand-written letters every day... it's obvious that you put time into the process, and that it paid off for you!
Mar 09, 2008 11:15 AM
Francis LeDuc
LeDucs Real Estate - Dallas, TX
I too believe in farming and have seen the benefits.  Although at the beginning, the dollars and time seem endless but keep it up....
Mar 09, 2008 11:21 AM
Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Hi Stacey,

I do a lot of farming.  I don't do the hand written notes, but it sounds like maybe I should give it a try.

Keep up the good work.

Have a great, successful week.

Michael A. Caruso

Mar 09, 2008 11:24 AM
Bob Jakowinicz
National Realty Centers Livonia--Bob Jakowinicz - Livonia, MI
Michigan Real Estate Agent-- MI Real Adventures
Thanks for the info Stacey.  I love hearing success stories, they keep me motivated.  Sometimes it's amazing how good ole fashioned stuff still works.
Mar 09, 2008 11:37 AM
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Stacey...I farm by sending post cards to property owners whenever I get a new listing and also when that listing sells.  The post cards have pictures of the property and a description plus promotional information about me.

Welcome to the Rain.  You will find that it is a great place to learn and share.

Kathleen

Mar 09, 2008 12:22 PM
Steven Keefe
Coldwell Banker Sky Ridge Realty - Lake Arrowhead, CA
Great thoughts Stacey,  Thanks for sharing your thoughts and ideas.
Mar 09, 2008 02:18 PM
Jamie Friedman
eXp Realty - Kapaa, HI
Kauai Real Estate Connection

Love farming now, thanks to you!  Remember when I only worked with Buyer? Served me well, but now those Buyers are Sellers... It is great to have a balance of both!

 Jame Friedman, www.AllHawaiiIslands.com

Mar 30, 2008 12:00 PM
Jen Bowman
Keller Williams on the Water - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL

Stacey, I'm glad it's working for you. Blogging and working expired listings are also a great way to farm an area.

Jan 11, 2010 01:40 PM