I had a call from one of my clients telling me that another agent was advertising in the area and it looks like my advertising. I picked up the copy and sure enough it looked very similar to mine.
At first I was ticked off, but then after talking to my marketing team they advised me that I should take it as a compliment. People & companies always try to ride the coat tails of success. I have been established in the area for a number of years and here was an agent trying to get in. Best way? Mimic what works.
I'm still ticked, but not much I can do, other than do better! ...and I always have. My ads are catchy, full color, proofed, with no B.S. gimmiks or scams.
Once again 'CallPaul' and see the difference!