A Consumer Reports survey looked at the difference in services between an independent broker agent and a Franchise agent and the variances they found are, overall, fairly negligible.
What might be surprising to learn is that independent real estate brokers, despite their "boutique" image, often offer cost savings over the big-name franchised agencies. Because autonomous firms do not have to split their commission with a franchise or charge additional unnecessary fees.
Statistics show that franchised agents don't sell more properties than non-franchised ones. The track record of the individual agent or broker you work with matters far more than the name behind them when it comes to getting results
Independent real estate brokers have gained ground in the market over the last decade, largely thanks to the Internet. Online listings have become a huge factor in buying and selling homes. Add to this the money made by an Independent stays in the community and doesn’t go to out of town owners or franchises. This can be thousands in most cases.
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