The Art of Selling Your Home

Real Estate Agent with RE/MAX Executive Realty, Al and Cal Realty Group S-96414

The Art of Selling Your Home

Marketing homes today is more than just knowledge, experience, and commitment.  Don’t get me wrong it is definitely about that and more, but it is also about art.   Presentation is more important today than it was even just a few short years ago when people were not able to browse through your home while sitting at their computers in their pajamas. or sharing their “saved homes”  with friends over a glass or two of wine.  

Home Selling Carol Ann Palmieri Remax Executive RealtyToday approximately 98% of buyers will start their home search on any one in a sea of endless internet sites.  Your home must appear on all of them.   But how it appears is the key! .   

So, why art, you say?   Pretty simple.    If your home doesn’t capture a prospective purchaser’s  fleeting attention on their first pass, your chances of winning that buyers heart will be lost and gone forever with your listing being  delegated to the never to see folder.

I like to think of my listings as a work of art. 

  • Staged to Perfection, or the best they can be given the fact that one still has to live in the house.  (Maybe even with as many kids as on a baseball team, numerous pets, and a husband.)     
  • Filmed with a Buyers eye,  removing all the distractions that come with day to day living.   You know, no one needs to see the actual inside of a toilet bowl!       
  • Edited without changing the nature of the home, because deception will kill a sale as fast as a bad presentation.   We want to find that fine line between being showcased in  a "Better Homes" magazine and real life home.   

With an artist’s eye, you'll get a great presentation.   An artist will never, if they can help it, take a photo of your home straight on.    They will probably shoot the photos from eye level or lower, with perspective.    If at all possible you will not see a trash can or something unnecessary in the shot and they will want the light streaming in as much as possible creating an ambiance of warmth.    You will probably not notice these subtle but effective approaches, but you will appreciate them.  And, Buyers will too!       


Proper presentation while not over promising is art.   


I am a home sale artist.   

 Call me when looking to sell your home!   



Looking to Buy, Sell, Rent or Invest?  
If you want to really know what's happening in your market area, consult your local Realtor!
                 Call me if you have a question about the market.  508-494-9061

      Put my 25 years of experience to work for you!    
Al and Cal Realty Group Remax Executive Realty 



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Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Morning Cal-Home sale artist is great-I wish I had thought of that first since I am an artist too!

Aug 23, 2013 10:11 PM #1
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Hi Carol,

Very good point you have made. I really like the "Staged to perfection". Most of the homes I see are still occupied with little regards for the incoming inspector.

Have a great day in Franklin.

Best, Clint McKie

Aug 23, 2013 10:12 PM #2
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Marco.   And, YOU are a fabulous artist!!    Love to see more of your work.  

Aug 23, 2013 10:29 PM #3
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Clint.   I know.  Most people don't think of getting things out of your way do they?   

Aug 23, 2013 10:30 PM #4
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Carol Ann: Presentation can make or break a deal for some buyers.  If the home shows well then there is a good chance the buyers will connect and see themselves in the home.

Aug 23, 2013 10:51 PM #5
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Carol Ann, you are right on the money again...people are so visual and many buyers can not envision what could be.

Aug 24, 2013 12:25 AM #6
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Carol Ann -Thank you for sharing another excellent blog about the art of selling your home.

Aug 24, 2013 01:59 AM #7
Christine O'Shea
Christine E O'Shea Broker - Naples, FL
Hi Carol. Ann, marketing and presentation are key, our inventory is lower but it is not the days of buy anything !
Aug 24, 2013 11:06 AM #8
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Cal ...very well said! No one does it better in MA than you!

Have a great day!

Aug 25, 2013 06:28 AM #9
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Hi Cal, Very well put labeling selling your home as an art form. I will suggest your blog as you make some really good points. 

Aug 25, 2013 06:53 AM #10
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi All.  Thanks for reading.  I really appreciate your comments!  

Aug 25, 2013 10:07 PM #11
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

What can I say but exactly...presenting the home in the right light is one of the most important things we can do for our sellers.  Great post :)!

Aug 26, 2013 05:36 AM #12
Al Raymondi
Ocean View Realty Group in Ormond By The Sea Florida - Ormond Beach, FL
Ormond By The Sea Florida - Home and Condo Sales

Curb appeal and the right presentation sure make a difference Cal, terrific post.

Aug 26, 2013 06:25 AM #13
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Hi Cal, 

i hope you folks have a great holiday weekend and can take some time to enjoy yourselves.

I think it might be too scary to see me dressed up for a Mat Pilates class and doing the exercises! 

Sep 01, 2013 07:38 AM #14
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

Good Morning, Carol-Ann! Being a great listing agent IS an art. Great post!!

Sep 05, 2013 10:43 PM #15
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hey Cal Gal - dropping by to say hi and catch up. You must be busy - atta girl. This is a great post and your suggestions as to staging - and "no deception" in terms of marketing are spot on.

Have a good weekend.

Sep 07, 2013 02:06 AM #16
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Carol-Ann Palmieri

"Cal" the Real Estate Gal
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