Marketing Tip Monday: Facebook For Real

Services for Real Estate Pros with Marketing 4 Realtors

Marketing Tip Monday: Facebook For Real

Are you using Facebook for real?? I see lots of real estate agents who use Facebook in much the same context that they use ActiveRain. Quite a few postings about new listings or market reports but not much else. There are stagers who only show before and after photos. Mortgage brokers who only talk about the current interest rates. The problem is that, although it is awesome that you share your area of expertise on Facebook, you don't give people much to go on that they can't find elsewhere.

Your Monday Marketing Tip is this: Facebook is a social networking site. If you're going to use Facebook, use it for real. That means, people on Facebook want to be social. In order to be social, you need to give people something to be social about. If you never talk about things you like or dislike, places you go, things you find amusing or not at all funny - how will people get to know you? And we all know, people do business with people they like, not just people who know a lot.

So, if you're going to use Facebook, I suggest you Facebook for REAL!

~Renae - Market 4 Real!




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Comments (6)

Kelly Cherry
Keller Williams Preferred Realty - Raleigh, NC
Keller Williams Preferred Realty

I agree.  I use Facebook a lot and you definitely have to work hard to provide information of value to people while also balancing information about your day to day, a funny joke, and don't make it all business!   

Aug 26, 2013 04:04 AM
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

I don't have a separate business page, in my OPINION, more likely to be top of mind by engaging as you suggest vs being all business.  Thanks for sharing!

Aug 27, 2013 12:31 AM
Donnie McKinney
Purchase Realty Group - Paducah, KY
Donnie McKinney CCIM, Purchase Realty Group

I have found it necessary to disconnect from several local Realtors who annoy me by posting new listings and open houses on their personal Facebook pages. A business fan page is the proper avenue for business. Keep your personal page personal is my thinking.

Aug 27, 2013 01:58 AM
Audrey Hardy
Exit Realty Consultants - Sanger, CA
Realtor-Exit Realty Consultants
I have a separate business page but I always share posts on both to gain more exposure. I do try and add social things more often than ads and if I do post a listing I try to make it an interesting post rather than just saying "check this place out".
Aug 27, 2013 08:01 PM
Charles Stallions Property Manager
Charles Stallions Real Estate Services - Pace, FL
Pensacola, Pace & Gulf Breeze Property Management

Dang now that is spot on I have been using 2 pages but nothing happening this is the reason I am reading your post hoping to find out what I am not learning

Jan 05, 2014 07:14 AM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

Not learning, Michelle - just tweaking what you're doing. People want to get to know you. The only way they can do that is if you put a little bit of yourself into your social media marketing. Don't be afraid to let people see a bit of the real Michelle! You'll be glad you did!


Jan 05, 2014 08:31 AM