What is Content Marketing?

Services for Real Estate Pros with SoldsandStats.com

Content Marketing is communicating with your clients and prospects without selling. It is non-interruption marketing. Instead of pitching yourself, you are delivering information that makes your Buyer or Seller more intelligent. By delivering consistent, ongoing valuable information to Buyers and Sellers, they will reward you with their business, loyalty, and referrals.
What is the Keith Byrd Content Marketing Program?
Our program consists of two pieces;
1)      Local real estate Content
2)      A local trainer to help Agents utilize the Content
Why Use Our Monthly Content to Keep-in-Touch with your Clients and Prospects?
Real estate is an industry of relationships! If you don’t keep-in-touch with your contact list, you lose repeat and referral business. You don’t need to spend $600 on a Sales seminar to learn this basic sales fact.  
If keeping in touch is such a crucial part of successful sales, why don’t all Agents do it?  What we’ve found is there are multiple reasons which include; cost, time, coming up with something to send, motivation, or challenges with technology.
The Keith Byrd Content Marketing Program addresses all these obstacles that keep Agents from growing their business.  
Every month, we provide  local real estate Reports and Statistics. The Agent pages are automatically updated each month with the following content:
1.      10 MLS Sold Listing City Reports (pdf) with Agent branding on each page.
2.      80 Market Indicator images (8 images per city)
3.      Hundreds of graphs of local market statistics presented in an easy-to-use Interactive Statistics Tool

Our Local Trainer/Internet Programmer!
With the Patterson Agents, we had a person that helped the Agents use the Content we provide. Tanya is her name and she helped the Agents export their contacts from whatever system they had them in (MLS system, email system, etc.) and import them into Mail Chimp, and email marketing system we recommend (it’s free up to 2000 subscribers).  She also helped Agents on how to best leverage the content we provide for Social Media, Open Houses, Listing Presentations, and as a lead generator.
As part of The Keith Byrd Content Marketing Program, Agents have access to Tanya’s expertise and experience.  She has relocated to Oxnard for the next few months in order to give Agents the same service she provided Patterson Agents.
Give Tanya a call at (805) 669-7070 or go to our company web site, www.dabest.com, for more information.


Who is Keith Byrd?

"Hi, my name is Keith Byrd and I’m a Realtor in San Luis Obispo for Patterson Realty.  I joined Patterson Realty in December 2010 and brought my Content Marketing Program to the Patterson Agents. Since I joined Patterson Realty, the sales growth has been phenomenal. From $23 Million in 2010 to $69 Million in 2011, $96 Million in 2012, and on track for over $120 Million this year. The growth has been from office expansion, the Sales my Internet site generates, and my Content Marketing Program which has raised the sales productivity of the Patterson Agents. These sales levels are a record for Patterson Realty, an independent brokerage that has been in business since 1979."


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Tanya Knowles

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