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Attract More Buyers By Helping Them Sell Their Existing Home

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Services for Real Estate Pros with Denim Marketing

Keystone Custom HomesHome builders, are you looking for a new way to attract more would-be buyers into your community? In today's market, builders will often times see plenty of foot traffic into their sales centers and model homes, but these potential homebuyers are still stuck with the burden of selling their old home before they can move into one of your new homes. This is where the Certain Sale program can help. Designed to help buyers sell their existing home while preparing to move into a new home, Certain Sale has helped many home builders, including Keystone Custom Homes make more new home sales.

Keystone Custom Homes has been benefitting from their House Swap program for years. In fact, Keystone Custom Homes' Vice President of Marketing and Information Technology, Janette Hawkins, raves about how it has helped their business, “Home buyers love the advantages they enjoy with House Swap. The program helps our buyers sell their existing homes quickly, at market value, and with our promise that they will never have two mortgage payments or make two moves.”

How exactly does it work? Certain Sale unlocks the equity in the buyers' current home by helping them market and sell it at a fair housing value. At the same time, once the buyer is approved by a lender, construction on their new home starts and the settlement date is given. This helps buyers not only apply the money from their home sale to the purchase of their new home, but they can also sell their home and move into the new home worry-free!

Keystone Custom Homes is currently offering the House Swap program in all of their 44 communities. So, no matter where their buyers want to live, or what type of house they are looking for, Keystone Custom Homes can help them make their new home dreams come true.

To learn more about Keystone Custom Homes' House Swap program, visit their website at www.KeystoneCustomHome.com.

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Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA

Carol, homes swaps can be a win-win for all! It can be described as innovation at its best!  Thanks for sharing.

Jul 31, 2014 11:21 PM