The Story of Chicken Little (or Panicking in a weak Real Estate Market)

CHICKEN LITTLE - THE SCARED SMALL BUSINESSPERSON

Chicken Little, a small businessperson, went running around the town crying "the economy is falling, the economy is falling. . . What will I do to make my bottom line improve?  What will I do?   What will I do?"

He met his friend, Lucky Clucky.  Lucky said, "Why don't you come to a Chamber networking event with me?  I'll introduce you to some other business people who can help your business."

Chicken Little replied, "Oh I'm way too busy.  I have to find some more business," and he goes on his way repeating  "the economy is falling, the economy is falling. . . What will I do to make my bottom line improve?  What will I do?   What will I do?"

He runs into Astute Newt.  Newt asked, "Did you call the three people I referred to you last week at our networking group?"

Chicken Little replied, "No, you said you gave them my card."

Newt again asked:  "Did you call them?"  Chicken Little answered, "No.  If they wanted to work with me they would call me."  "Oh well," shrugged Newt, "I must go and take care of my business." 

Chicken Little thought to himself " a lot of help you are" and went on his way continuing "the economy is falling, the economy is falling. . . What will I do to make my bottom line improve?  What will I do?   What will I do?"

Pretty soon Chicken Little ran into Mean Jean and repeated his tirade.  "The economy is falling, the economy is falling. . . What will I do to make my bottom line improve?  What will I do?   What will I do?"

Mean Jean picked up a 2 x 4 and knocked Chicken Little up side the head and Chicken Little was unable to work for two weeks.

The moral of the story:  If you realize how to create business by creating relationships and following up on referrals rather than waiting for the business to come to you, you won't have to get hit up side the head to keep your business, even in a slow economy.