BOLD (bad) Tactics

Real Estate Agent with Windermere


I was on another community web site the other day and found a topic that made my blood boil thinking what I would feel like doing if I was in this position!

I am not sure of the original author of the paragraph, but it is as follows.

"I had a student ask me a question the other day that has me thinking, and I'd like other input on it. As a buyer's agent, she went to show a listing in the MLS, listed through another company. It was a scheduled appointment (listing agent knew she and her client would be going through the house). Throughout the house were, for lack of a better term, 'ads' promoting the use of the listing agent as a buyer, e.g. "Buy through Agent X and receive up to $10,000 in benefits!" "Buy though Agent X and get a free home inspection!" All of the information indicated that these benefits were available only if the buyer uses Agent X. She asked: isn't this a violation of Article 16--I'm in there with my client, and the listing agent is trying to entice my client to dump me and go with do you guys think?"

I have not seen such a blatant attempt to lure clients away as this person has in my life. We do have certain companies that are "discount" brokerages that do that in an attempt to lure customers towards them. But the discount/giveaway tactics are usually outside the home that can be used for any potential customer, so I don't really have a problem with them. To put them inside the house where they know that OTHER agent will be showing the property is pathetic.

Have any of you come across this?


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Dave Woodson
Dave Woodson - Chesterton, IN
Not the Average Agent
I have not seen that, but I would like to have my "ads" in homes like that for the Mortgage Consultant that would be killer
Mar 11, 2008 08:00 AM #1
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
I hope she took a bunch of pics to present to the local board !
Mar 11, 2008 08:04 AM #2
Katharine K. Whiting
Solutions Real Estate - Tempe, AZ
CRS, Realtor, Tempe, Arizona, East Valley

After the initial shock of seeing materials that violate the Realtor Code of Ethics, before I complained I would want to know if the agent was A Realtor and not just a real estate agent whose ethics aren't held to the same high standard and then find out how long the agent had held a real estate license.  If fairly new I would give the benefit of the doubt and call and suggest they familiarize themselves with the Code of Ethics and explain why I found it inappropriate to have those materials inside the home..  If the agent obviously knew it was a violation I would ask my Designated Broker if I should or they should contact that agents Designated Broker before filing a violation with the Real Estate Board.  In 20 years of selling real estate (all in Arizona) I have never seen or heard anything like this before.

Katharine K. Whiting, John Hal & Associates, Tempe, Arizona

Mar 11, 2008 08:15 AM #3
Chris Fuller Your Realtor in Thermopolis Wyoming
Properties West, INC. - Thermopolis, WY

       That is wild, I am writing a Blog Right now about another office stapling their ad on our ad in the real estate guide and placing them around town back in their free pic up spots. LOL  People will do anything for a buck "or they hope thats what they will get"  


I would be so mad if I was showing that house though.   I have been in Remax homes that have all the pamphlets on a table but not all over the house, did not really cross my mind it might not be allowed.

Mar 11, 2008 08:18 AM #4
Patrick Johnson
Windermere - Bellingham, WA

 Dave , I have seen a lot of lender flyers at homes that are put there to show a few different options/payments etc. It is kind of the same thing, but I don't know what the rules are for that. Thanks for the reply!

Mar 12, 2008 04:48 AM #5
Patrick Johnson
Windermere - Bellingham, WA
Katharine, I think that is the best way to go also. If it is someone who is NOT a "realtor ", it would make for great advertising on why you SHOULD use a "realtor".
Mar 12, 2008 04:51 AM #6
Patrick Johnson
Windermere - Bellingham, WA
Chris, are you kidding me? Are the people who are stapling their ad on to yours members of the local assoc. of Realtors? If so, I would be raising you know what! I would take Bill's advice above and take a few examples to the board and stomp that tactic out asap!
Mar 12, 2008 04:56 AM #7
Julie Jalone
MagnumOne Realty - Roseville, CA

Dave - Wow!  That is really not cool.  The only viewes of that material would be clients of other Realtors and I think the agent should be reported.

BTW, Thank you for visiting my site and leaving a comment on my blog.

Julie Jalone in Sacramento

Mar 12, 2008 05:11 AM #8
Rob Muller
ReMax Town & Country - Canton, GA
Cherokee County Real Estate
sounds like a violation to me, similar to an agent I saw who left "thank for letting me show your home flyers" in the houses she visits, packed with ads for her services
Mar 12, 2008 04:02 PM #9
Guy E. Gimenez
The PowerHouse Group - Austin, TX
ABR, CRS, GRI - Broker & Investor (512-731-5613)
I often advertise "incentives" on my marketing materials (only on homes I list) to get a non-represented buyer to consider using my brokerage.  The code of ethics is clear on this matter and it's not a violation.  It may not be what a buyer agent wants to see when they bring a client in a residence, but this is all the more reason to have a buyer representation agreement and take some time to build a relationship with the client based on the value that buyer agent brings to the transaction.  Advertising this way does not reach the threshold of trying to entice another agent's client to terminate their relationship, at least not in my state.   
Mar 12, 2008 04:17 PM #10
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results
Patrick - I would certainly do something (I would "try" to stay with in the bounds of acceptable practice and board ethics) but I would think that your board would also do something.
Mar 13, 2008 06:07 AM #11
Jacki & Jerry Shafer
The Shafer Real Estate Team, Keller Williams Louisville East - Crestwood, KY
The Shafer Team, Call 502-643-SOLD

Don't know if it's illegal - but it's sure dirty pool!  Kind of reminds me of one of my listings in which the buyers' agent dropped her card off in every room of the house (wanting the Sellers to dump us and go with her!)  Same tacky tactics.  Shame on whoever does such a thing!  God don't like ugly! 

Agents need to learn how to go out and earn their own business!! 

Jacki Shafer


Mar 16, 2008 02:43 PM #12
Jacqueline Tolstyka
Coldwell Banker Schmidt Realtors - Cheboygan, MI
Realtor - Selling Beautiful Northern Michigan
Patrick, Boy what nerve. In my area we don't see too much of nastiness, although we have one agent that has a lot of gall, and always seems to walk that fine line with the ethics board. How would the agent you described like it if you all did it to them? Sometimes what goes around, comes around. It is so important in our business that we all get along.
Mar 17, 2008 04:09 AM #13
Christina Moad
RE/MAX Lago Area - Lago Vista, TX
Lago Vista Real Estate

Patrick, thank you for the kind words. And you are right, i probably will be on here all the time now. Still learning how to navigate through the site. There is so much to see and learn, but I am very excited! Hope to hear from you in the future with any advice.

Christina L. Moad

Mar 18, 2008 05:09 AM #14
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I've had banners on the house, but never inside! WOW! This is bold and I agree would be a violation and should be reported.

Mar 18, 2008 10:57 AM #15
Jim Tutton
Windermere/ Professional Partners - University Place, WA
I would have a discussion with the agents broker asking what he thought and also see what the local MLS thought about it. 
Mar 24, 2008 08:28 AM #16
Michael Veri
Realty Executives Mid Florida - The Villages, FL

It is a fine line, the listing agent will say that it was not their intent to entice any buyer that is working with another real estate agent, although you know that was their intent. 

Make sure that you have a buyer's representation contract signed before you put a buyer in your car and that should nip this problem in the bud in the future.

Mar 24, 2008 05:56 PM #17
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