I first became an avid listener of "spoken word" audio in the late 80s, during my first summer working in sales. Zig Ziglar, Brian Tracy, and Tom Hopkins rode around with me pretty much wherever I drove that summer and for a long time afterwards. I’ve never forgotten Brian Tracy's excellent advice about turning your car into a "university on wheels." And audio listening has been a big component of my ongoing education ever since.
So, being a big audio nerd already I was pretty psyched when audio podcasts hit the interwebz back in 2005. They were the hot new thing for a couple of years, until the world discovered YouTube, flip cameras, and funny kitties.
(By the way, if you're not familiar with podcasts... A podcast is like a pre-recorded radio show that is available through the internet and that you can download and listen to on-demand.)
But much like radio after TV came around, audio podcasts haven’t gone anywhere. In fact, they’re more popular today than they were back then. They just get less press.
There was always one thing I've found kind of odd, though: Considering the humongous size of the agent and broker population in North America, there have been precious few podcasts that have been produced with agents and brokers in mind.
This is especially curious when you consider just how much car time many folks in the industry manage to log! It seems like a natural market for audio shows.
So, being avid podcast fan myself, I figured I'd share the few quality shows out there that do focus on the professional real estate industry (as opposed to the—mostly amateur—real estate investment market).
And fair warning, I’m also going to put in a quick plug for my own new real estate show, which is just about to launch! :-)
Raise The Bar Radio
This show is done in an interview-based format, with a different guest every show,and it’s hosted by longtime agent and broker Michael McClure , who is also one the guys behind Verified Agent. Michael has kind of a folksy Midwestern charm about him and does an admirable job booking smart guests and focusing on topics and issues, primarily of interest to agents and small brokers.
The Making Agents Rich Show
Subtle title, I know, but the hosts are two well-regarded industry coaches and trainers—Darin Persinger of Productivity Junkies and Jonathan Rivera of Real-Tech Guy. These shows are a fun listen as the hosts are friends and like to cut up a bit, but they’re both clever and knowledgeable about real estate marketing. The focus here is primarily on marketing for agents and small brokers.
(Note: Darin and Jonathan did a previous show: Marketing and Productivity Radio , which is similar and also worth a listen).
Hosted by the vivacious and charming Kelly Mitchell, this is also an interview-based format with a new guest each show. Agent Caffeine does a nice job of balancing topics and shows that might be practical interest to agents and small brokers, with guests and issues that are more broadly “industry” focused.
This interesting show is hosted by a trio of smarts cats—Rob Hahn of the 7DS Associates consultancy, Matthew Shadbolt, Director of Interactive Product & Marketing for the Corcoran Group, and Gahlord Dewald of Thoughtfaucet (an online marketing and technology consultancy).
This is by far the most intellectually-oriented of the shows listed here, and is almost completely focused on big-picture industry issues. This a very interesting show if you want to hear smart talk about NAR, Zillow, Trulia, big brand brokerages, industry trends, and the like.
Real Estate Marketing Radio (Coming Soon)
The show’s tag line is “Profitable Strategies for Smart Agents.” Between that and the show name, I think you can get a pretty good sense of the type of things I’ll be talking about with my guests. :-)
I’ll be interviewing a different expert guest each week, and my goal will be to provide some quality, actionable information to agents and brokers in (I hope!) an entertaining way.
I already have guests lined up who will be talking about a variety of cool subjects, from real estate photography, to the power of niche marketing, to engaging better with your prospects when you blog, to being more productive in your business.
I’m super-excited about this project, and I welcome your suggestions for both topics and guests. I will also be announcing both the first episode and subsequent new episodes here, as they are released, so watch this space! ;-)
If You’re New to Podcasts
I’ve written what I think is a helpful guide on “How to Listen and Subscribe to a Podcast,” which details the different ways you can listen to podcasts on your various devices and subscribe to shows (for free).
(By the way, in an embarrassing case of the “cobbler’s children having no shoes,” I’m still ramping things up at my primary website, and there’s a lotta, lotta things left to do! So, if you do happen to head over to read that guide… apologies.)
[Cartoon Copyright Mark Anderson. Used under license.]
So, who else out there is a spoken word audio and/or podcast fan? Have you listened to any of the shows I've listed here? What did you think?
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