FAQs: Why Does it Pay for a Loan Officer to Know a Good Stager?

Home Stager with Owner, The Refreshed Home White Plains NY

Ahhhh...September! Always full of opportunity, of new beginnings, new challenges, new avenues to explore, even new resolutions(!!), it's 2/3 of the way through the calendar year, *PERFECT* for focusing on new FAQs!

So yes, with all the rest of what a Loan Officer in Westchester County does, why does it pay for them to know a good Stager? Why should they even bother?

For this to make any sense, first let's all toss the notion that Staging is mostly about renting furniture. Replace it instead with the understanding that Home Staging is a personal service that eases the mind of buyers, sellers and their agents. The Refreshed Home has a two-prong approach: creating practical solutions to transition people gently out of one space, and into another, while making sure the house is fundamentally market-ready, and shows the best it can.

Lenders who get this, and share the name of a trusted Stager with their stressed clients is doing a kind thing. But in almost any buying situation, selling something else is part of it. If you can help your client sell well, they can buy, which will put money in your pocket:

For the first time buyer, looking at a vacant coop, a distressed property, an outdated or cluttered starter house, this Westchester County Home Stager switches gears, puts on her pointy-toed Decorator shoes (kidding!!) and smoothes their path. A single interactive consult to help develop their vision (floor plan, color scheme, updates), budget and priorities for as little as $285.00.

As interest rates rise, and buying power diminishes, time is not on the side of those who must first sell before they can buy up. To maintain their buying power, besides a good price, these sellers need the best terms, and a well-qualified buyer. A well-priced and thoughtfully prepared home will attract the widest pool of buyers who will be ready to make a move on a property they want.

Downsizers could certainly still have a mortgage they need to satisfy, but even if they own outright, monthly carrying costs can quickly chip away at equity, funds that have probably earmarked to support them in retirement. They, too need to sell quickly, and well to maintain their retirement plans as well as cover the new place.

As I tell my agents, it is not part of your job to know or understand all Home Staging can be...how it works...what it can cost...you just know the the right person who does! Get to know The Refreshed Home: because experience matters, and kindness counts.

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Our spaces affect us profoundly...and so many other parts in our life fall into place when our spaces and possessions serve us in the best way they can. But getting there is much more than a pursuit of pleasing aesthetics.


Decorating and Staging are different, but much of the skill sets overlap, and each creates unique solutions that considers the needs, goals, resources, expectations, hopes and dreams of each client.

Bettering Westchester, Putnam and lower Fairfield counties since 1981, The Refreshed Home works collaboratively, and brings a thoughtful approach to the creative process. Proud to make a difference, as well as make a living. Offering specialty services such as remote and buyer consults, listing photo/video styling, guided and accompanied shopping, and accessory rental. We get in, get out, and you get on with your life.  Talk to me TODAY about how we can better your space!




Marie Graham ASP, IAHSP, IDS Your Stager With A Mission!

QUESTIONS? Don't hesitate!! 914.607.2895 

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Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Very good points Marie.  A simple case of one hand washing the other.

Aug 29, 2013 09:29 PM #1
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

Roger! Where DO you find the time to get around the way you do??

Because so many believe renting furniture is always part of the mix, recommending someone like me can just sound like another sales pitch from a 'preferred vendor'. Instead, it could very quickly be a part of a lending officer's strategy to build their business.

Aug 30, 2013 01:38 PM #2
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Marie Graham

Westchester County Interior Decorator, Home Stager
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