Four Types Of Bloggers You Do Not Want To Be Like.

Mortgage and Lending with George Souto NMLS #65149 FHA, CHFA, VA Mortgages NMLS #65149

Four Types Of Bloggers You Do Not Want To Be Like.  Yesterday I wrote a blog titled "How Does Your Blog Brand You?", which hopefully caused those who read it to think about how they are being branded by their blogs.  Today I want to also share four types of bloggers the same article, "A Unique Brand Can Be Yours" by Sarelyn Radecke & Gretchen Wegrich, warn to come across as in our blogs

The four examples of blogger are:

  • The Shameful Plugger:  This blogger's posts are basically nothing but spam.  Their blogs are basically ME, ME, ME shameless self-promotion.  They will generally not stop with doing this on their own blogs, but extend it to their comments on the blogs of others.
  • The Online Saboteur:  This blogger will do anything and everything they can to trash their competition, even at the cost of making themselves look bad and losing prospective clients.
  • The Self-Styled Expert:  This blogger presents him or herself as an expert, but can't back-up what they say.  This blogger presumes others will just except what they are saying, and be blinded to the fact they do not know what they are talking about.  This is very likely to happen when a blogger steps outside of their area of expertise and into someone else's.  It quickly becomes clear they do not have any real knowledge of what they are talking about.

NOTE: The above four terms for these bloggers were used in the article, but the explanations are worded in my own words to reflect the examples of these types of bloggers I have witnessed in the 7 years I have been blogging. 

I hope these two blogs "How Does Your Blog Brand You?"  and Four Types Of Bloggers You Do Not Want To Be Like, have caused the readers to look closely at how they are being branded by their blogs.  I will close with the same question I closed yesterday's blog with,  is your blog branding you in the way you want to be viewed by others, or is it doing the opposite?  The answer requires honesty with ourselves, and the ability to see our true reflection in our blogging mirror.



 Info about the author:

George Souto NMLS# 65149 is a Loan Originator who can assist you with all your #FHA, #CHFA, and #Conventional #mortgage needs in Connecticut. George resides in Middlesex County which includes #Middletown, #Middlefield, #Durham, #Cromwell, #Portland, #Higganum, #Haddam, #East Haddam,# Chester, #Deep River, and #Essex. George can be contacted at (860) 573-1308 or

Posted by



 Info about the author:

George Souto NMLS# 65149 is a Loan Originator who is licensed in #CT, #RI, #MA, #NH, & #FL and can assist you with all your #FHA, #Conventional, #VA, #USDA, and #State Bonded Progam #mortgage needs in #CT, #RI, #MA, #NH, & #FL. George resides in Middlesex County which includes #Middletown, #Old Saybrook, #Middlefield, #Durham, #Cromwell, #Portland, #Higganum, #Haddam, #East Haddam, #Moodus, #Chester, #Deep River, and #Essex. George can be contacted at (860) 573-1308 or


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Lenn Harley 09/06/2013 10:52 PM
  2. Praful Thakkar 09/07/2013 03:43 PM
Real Estate Sales and Marketing
The Art Of Marketing You
The Lounge at Active Rain
AR Networking
types of bloggers

Spam prevention
Show All Comments
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi George-  it is a shame that people must resort to that..  Ultimately it will effect their business though..

Sep 07, 2013 01:55 AM #30
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

This is quite a question you are asking of use and is one I have been asking myself. I hope to do better. I know I can improve and am never happy enough with what I do... which may be a not to good of a thing. I don't think I am any one of the seven; but improvement is always a good thing.

Great blog subject! Going to read your other stuff!

Sep 07, 2013 02:14 AM #31
Nathan Rufty - 623-850-1210
Canopy Mortgage, LLC - Surprise, AZ
Mortgage Loan Originator at 623-850-1210

Very true on all 4, blogs can be one of the best ways to get a ocnversation started but needs to be in a good way

Sep 07, 2013 02:26 AM #32
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

George- well done.  No one wants a "sales job" shoved down their throats while trying to read a post.  And lately I've seen a lot of copy and pasters who've lifted the whole content from an article.  It tells me only one thing about that person. 

Sep 07, 2013 03:03 AM #33
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

George: I like your "self styled expert" one. This happens often in COMMENTS where a blog triggers a gut response that can't possibly be correct. I find that I often look up my state's real estate laws before I comment. Or not.

Sep 07, 2013 03:41 AM #34
Renee Parker
Coldwell Banker Hubbell BriarWood - Lansing, MI
Lansing Realtor

Being new to blogging, I enjoyed your post.  At this point in my blogging newbie situation..I tend to write about my State...plugging in the beauty of it.  more of a story?  yes, I guess I write stories.  thanks again for making me think.

Sep 07, 2013 03:47 AM #35
Bryan Robertson
Los Altos, CA

I've seen every one of these types of bloggers and, thankfully, they don't seem to last long.  The really annoying folks seem to get run out on a rail.

Sep 07, 2013 03:59 AM #36
Susan Jacobsen
The Alliance Group Realty - Hilton Head Island, SC
20 Years Providing WOW Real Estate Service

George - you've really done a wonderful job of helping all of us to hone our blogging craft. Sometimes the pressure I would guess builds up and people feel that they have to demonstrate some of the 'no-nos' that you illustrate above. I really appreciate your insight and the points are really good to use as ways to 'proof' the blog before posting. Thanks!

Sep 07, 2013 04:02 AM #37
Kelly Taylor
Keller Williams - Lakewood Ranch, FL

Hi George, thanks for the reminder. Somedays it is really a struggle to come up with an original idea but it's worth the effort.

Sep 07, 2013 04:12 AM #38
Teral McDowell
Referral Patners LLC - Murphy, TX

Read both blog posts and found the both interesting. I think there are times to blog that can be for social too. If you have a following of readers sometimes getting social helps them know you better.

Sep 07, 2013 04:58 AM #39
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Fortunately, we don't see many of these types in AR. It might be a little difficult if that's all we saw.

Sep 07, 2013 06:03 AM #40
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I saw Lenn's reblog...and had to stop by to say "Bravo"!!! As I said on her reblog....what are some of these people thinking? who do they think is going to call them with this kind of post?

Sep 07, 2013 06:20 AM #41
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Great post... it is hard to believe that people actually spend valuable time creating content that is destructive to them!  Kathy

Sep 07, 2013 06:31 AM #42
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

George, the worst kind is the copying kind with messy paste involved...I've seen a couple of those and they have ghost writers from what I've seen...good share!

Sep 07, 2013 11:45 AM #43
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource
George, the public reading the posts are quick to pick up on the blogging styles you mention and in my opinion see them for what they are...doesn't brand the author in a good light. Perfect post especially for newer bloggers and those who have been around for a while a should know better.
Sep 07, 2013 11:48 AM #44
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

George, great post.  You are spot on with your 4 examples. 

Sep 07, 2013 12:34 PM #45
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

George~ Nothing but bad news! I'm especially bothered by those self promoter types that comment on my posts and promote themselves!

Sep 07, 2013 01:59 PM #46
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

George, very well said - the blogging is about 'YOU' in 'MY' natural style - showing care for them and character for us - blogger.

Sep 07, 2013 03:41 PM #47
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

All these types are to be avoided. The copy and paster in the blogs and comments is the most worrisome.

Sep 08, 2013 12:45 PM #48
Matthew Janik
FRINGE Digital Marketing Agency - Vancouver, WA


Great set of posts. I think people get so focused on the end goal of what their blog can give them, that they do not stop and take the time to think about how their posting makes their business look. Some great things to think about here. Thanks for posting!

Sep 09, 2013 08:53 AM #49
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


George Souto

Your Connecticut Mortgage Expert
Call Me With All Mortgage Questions
Spam prevention