Back To Basics

Real Estate Agent with DWELL REAL ESTATE BK3105105


Back To Basics

The single most successful technique I used this year is back to basics.  Although I have a healthy respect for the internet, social media and all the exposure that goes with it, I started off the year with a commitment to personally contact either by phone or by visiting all of my local clients and past clients.  For those out of state I phoned and sent snail mail cards that could be seen and touched.  There is a lack of personal and real communication that is lacking today and I found that everyone was so appreciative of my going out of my way to reach out to them that referrals began coming in and past customers who might not have thought to call me for their next real estate transaction put me in first place.  We all love the human touch and it is going by the wayside in today’s overly technological world.  After making contact, I updated all my information about them including asking for birthdays, anniversaries, etc.  and any new additions like kids or pets.  Yes, you can bet that another card went out, in the mail, marking each of these special days.  I added their closing date to the special days and then made sure to send them a really great card through SendOutCards with a photo of their home on it marking their purchase anniversary.    I am sure that to the high-tech people out there this sounds so old fashioned and time consuming but it is paying off for me and I am enjoying getting in touch with everyone again.  I will continue to utilize all of the great technology I have learned to use and do not in any way disparage it but sometimes you just have to go backwards to go forward

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 Looking for a great real estate agent in the Sarasota area? 


Marnie Matarese |Broker Associate | GRI|RSPS|SRES | DWELL Real Estate 


DIRECT:  941-809-8099  

1947 Ringling Boulevard

Sarasota, Florida 34236












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Show All Comments
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach
Every time you reconnect with past clients, no matter how you do it, it can be very rewarding. It is funny how they can bring up inside jokes you shared during their search, or mention improvements they've made with a contractor you recommended. And it's great when they remember a co-worker or friend who is just about to need a real estate agent:)
Sep 03, 2013 01:40 PM #1
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Marnie, Those are good things to do and will help build future business. I need to do more of it too.

Sep 03, 2013 01:45 PM #2
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Marnie excellent post and advice, sure this will be a contender for the "grow your business" contest.

Sep 03, 2013 11:00 PM #3
Colette Rarden
Windermere Cle Elum - Cle Elum, WA
Managing Broker
Nothing beats a 'personal touch'. It's so easy, yet hard to follow up and do!
Sep 04, 2013 12:08 AM #4
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!
Marnie, visits and cards are a great way to stay in touch with your past clients. It has helped me too.
Sep 04, 2013 01:51 AM #5
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Marnie, sounds like you appreciate and know the value of your businesses foundation - might be time consuming, but keeping that foundation strong certainly helps the business grow larger!

Sep 04, 2013 08:10 AM #6
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Our sphere is our greatest resource.  Getting back to basics is a good thing!

Sep 08, 2013 02:39 AM #7
Paul McFadden
Responsive Pest Control - Seattle, WA
Pest Control, Seattle, WA.

Marnie: Thanks for sharing and participating in our contest. It's so true. If we all stuck to the stuff that got us there, we'd probably do just fine. Thanks again!

Oct 01, 2013 06:52 AM #8
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Marnie Matarese

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