A manager is only as good as the people he employs and empowers with enough trust to do the job in his absence. This is applicable to real estate as well as other service industries. To be successful as a real estate business owner, one must be able to market so that sellers not only connect to a network of people who are potential buyers by listing on the MLS but also do other out of the box things to reach out to buyers. This could include having a radio campaign resulting in people calling up saying I want to list my house with you, collecting e-mail addresses from cold calls and other public sources for a mail-drip campaign and reaching out to buyers not just in the local area where the office is but all over the USA and foreign countries as well.
A top real estate manager attracts high performing employees including agents who know what’s expected, enjoy it when challenged to perform and display their accountabilities for calls made, appointments set and how many of these are turned into listings and get sold within a listing period. A great manager puts his money where his mouth is and rewards staff who performed like rock stars. This is an incentive to all the staff to pull a rabbit out of the hat and be put on a pedestal. Also, a great manager puts his own numbers on the table at weekly huddles to show that he / she is just as accountable as anyone else in the team. The manager has KPI’s too.
Great real estate managers control operating costs and employ a savvy mix of office based staff and home based outsourced talent for a range of Virtual Assistant Admin tasks, inside Sales Agents and Buying Agents for setting appointments.
In short a great manager keeps his staff happy, develops them and gives them opportunities to train and hone their skills as well as acquiring new ones. Success is rewarded so staff will feel a valued member of the team. And lastly, a great manager is a business minded entrepreneur who can make profits for the company.
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