For the past sixteen years, off and on, we have used our wardrobe to stand out in the crowded field. With 300 plus agents in a small town, it is easy to just blend into the woodwork, that technique will not generate any potential business or contacts.
As the "Durango Home Team". We have steadily acquired a collection of matching shirts . Some of them are an exact match, and others are simply similar. It is obvious that we got dressed in the same house.
During the Labor Day motorcycle rally we wore our most colorful Patriotic shirts. As we walked down Main Street to and from lunch, we received many compliments, and a couple of people actually stopped us to converse. We think that is a positive sign. We knew that we are friendly and approachable. Now we need to incorporate being sure we distribute cards when we are approached. Why not?
In a competitive market, all of us need to find a way to stand out. The shirts have always worked to different degrees. They seem to be working better than ever now.
It is our hope that even if people do not remember our names, they can walk in our office and ask for the old folks who dress alike. We will accept that all day long. It also means that if one of us gets lost for some reason, all we have to do is tell people to look for the person wearing a shirt just like the one they see on us. Branding and marketing can be so much fun! It is practical in this business to "Stand out"!
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