Stand Out

By
Real Estate Agent with Janisch & Co. 0396361

Jeanne and Ralph stand out in Durango co

 

 

For the past sixteen years, off and on,  we have used our wardrobe to  stand out in the crowded field.  With 300 plus agents in a small town, it is easy to just blend into the woodwork,  that technique will not generate any potential business or contacts.

As the "Durango Home Team". We have steadily acquired a collection of matching shirts .  Some of them are an exact match, and others are simply similar.  It is obvious that we got dressed in the same house.

During the Labor Day motorcycle rally we wore our most colorful Patriotic shirts.   As we walked down Main Street to and from lunch, we received many compliments, and a couple of people actually stopped us to converse.  We think that is a positive sign.  We knew that we are  friendly and approachable.   Now we need to incorporate being sure we distribute cards when we are approached.  Why not?

In a competitive market, all of us need to find a way to stand out.  The shirts  have always worked to different degrees.  They seem to be working better than ever now.

It is our hope that even if people do not remember our names, they can walk in our office and ask for the old folks who dress alike.  We will accept that all day long.  It also means that if one of us gets lost for some reason, all we have to do is tell people to look for the person wearing a shirt just like the one they see on us.  Branding and marketing can be so much fun!    It is practical in this business to "Stand out"!

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KW image 

Ralph and Jeanne Janisch

BROKERS

305B CR 234

Durango, CO 81301

P: (970) 759-1007

P: (970) 759-0027

 E: ralph@durangohometeam.com

W:  www.ralphandjeannejanisch.com

 W: www.durangohometeam.com

Durango, Mancos, Cortez, Dolores, Bayfield, Ignacio, Vallecito

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Rainmaker
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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Good advice to look for the "hook" that differentiates us...I've seen people do it with hats.

Sep 05, 2013 06:27 AM #1
Rainmaker
647,204
Christine OShea
Christine E O'Shea Real Estate Broker - Naples, FL

You two are too funny...look for the other in the matching shirt. as a former seamstress, I love it, great idea.

Sep 05, 2013 11:16 AM #2
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Toni Weidman
Sailwinds Realty - Trinity, FL
26 Years Selling Homes in New Port Richey, FL

And I get upset when Craig and I end up in the same colors :-). Maybe I should take a page from your book and we should dress alike. Great idea! Thanks for the referral!

Sep 19, 2013 01:33 AM #3
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

"Branding and marketing can be so much fun! It is practical in this business to "Stand out"! " Well said. Love the smiles on your faces Jeanne and Ralph. All the best.

Dec 28, 2013 10:47 AM #4
Rainer
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Barbara Gregus
CARES Consumer Advantage Real Estate Services - Sandia Park, NM
Sandia Park Paa-ko Homes
Great photos you have here Jeanne and Ralph,thank you for sharing!
Feb 25, 2014 08:15 AM #5
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Rainmaker
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Ralph Janisch ABR CRS Broker

Selling Northwest Houston to good people like you!
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