I know I'm biased, but of all the marketing efforts in which an agent could invest, decent photography must rank at the top. RE advertising uses visual media; internet, newspaper, signboard, in-house magazine. I don’t remember the last time I heard a home advertised on the radio! Photos are a very often a prospect's first point of contact with a property. Their next decision is made there & then. Will they click 'next'? Turn the page? Or phone the agent and make an appointment to view?
I find it incredible that most agents won’t spend less than 2% of their fee on protography (IMO).
(Based on an average $400K home in my area of The Sunshine Coast, Queensland, Australia.)
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