To sign in or not to sign in.....that is the open house question.

By
Real Estate Agent with Remax Advantage Plus

Open houses can be quite beneficial to real estate agents,prospective buyers, neighbors and sellers alike.  A typical open house has some form of guest registration or way to get potential client's contact information.  This mindset has had me torn over the years with why and how to gather guest information effectively without being too obtrusive.  A fellow Keller Williams top agent spoke at our latest office meeting about open houses and she reaffirmed my longstanding belief that if you have what the buyers/sellers/guests are seeking, they will contact you if interested.  It is sort of, let your actions do the talking.  As Will Ferrell once said in Blades of Glory, our guest speaker was "mind bottling."

There are numerous ways to attempt to retrieve guest information.  The first is the real estate agent's registration book.  How many times have agents received fake names and numbers from guests?  I highly doubt the actual Mickey Mouse or John Doe visited your open house.  My wife and I have been home buyers in the past....and I'm guilty of falsify information so the agent wouldn't pester us.  I have had minimal success with "forced" registration but did get a few clients in the past.

The second way is to get guests to sign in via a general feedback about the house form.  This is one that I have not done mainly because I would rather discuss the home's negatives and positives with the guests after they have had a chance to walk through the place.  I'm a firm believer that chatting with the guests will show off agent’s knowledge (of lack thereof) and their true personality.  

The last means I have used to gather information is by having a raffle or drawing at my open houses.  It's amazing how many guests will sign up for a drawing and provide their full contact information.  Plus, you are giving the guests value of a prize and most like a little competition!  Raffles have been beneficial as they offer a more memorable experience at my open house and will remember the house itself.

 

After our last office meeting, I have spent a few days reevaluating my open house system.  I have had the most success of converting clients from past open house guests by just offering them pertinent information, great service and knowledge of the Lakeville area.  I always provide my business card and written information at each open house and if I did my job, the guests will contact me for their future real estate needs.  Please visit my Lakeville Luxury real estate site and my south metro home search site for added details.  

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Topic:
Real Estate Best Practices
Location:
Minnesota Dakota County Lakeville
Groups:
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Tags:
keller williams
real estate
open houses
lakeville homes for sale
david nelson

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Rainer
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Dan Hopper
Keller Williams Realty Downtown LLC - Denver, CO
Denver Realtor / Author / Advocate/Short Sale

David, open houses can always be an interesting marketing tool for obtaining business!!  One thing we should always remember is, we are in control of the open house!  Asking for names and contact information should not upset those attending the open house, once, they understand the Seller has a RIGHT to know who visited their premises! 

Tossing a raffle or a lottery ticket to get information can be done, but OFFER other things, like your expertise of the neighborhood/amenities/local shops (get local business to provide some goodies), they will like your approach!

Sep 07, 2013 08:13 AM #1
Rainer
21,739
David Nelson Lakeville Realtor
Remax Advantage Plus - Lakeville, MN
RE/MAX Advantage Plus - Lakeville

Thanks Dan!!  We get hired because of our knowledge....not because we give out pens, raffles ,etc.  Have a great weekend!

Sep 07, 2013 08:14 AM #2
Ambassador
2,752,368
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I don't like sign-in sheets. 

I believe that if you have a nicely prepared brochure of the home, if a buyer is interested and doen't have an agent, they'll call you.

Getting a lot of info, especially in person, could put an agent in jeopardy of dual agency. 

Sep 07, 2013 08:14 AM #3
Rainer
21,739
David Nelson Lakeville Realtor
Remax Advantage Plus - Lakeville, MN
RE/MAX Advantage Plus - Lakeville

totally agree, Lenn.....totally agree!

Sep 07, 2013 08:16 AM #4
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Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

When I put an intimidating sign-in book at the front of the house, everybody is named "Smith".  I find it better to talk with the visitors; there is a much better chance of getting the real name!

Sep 07, 2013 09:01 AM #5
Rainer
21,739
David Nelson Lakeville Realtor
Remax Advantage Plus - Lakeville, MN
RE/MAX Advantage Plus - Lakeville

Fred....I'm with you and that is what this top agent has done...successfully.

Sep 07, 2013 09:06 AM #6
Rainmaker
1,256,096
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I went shopping today and at both places they wanted my phone # and e-mail.....I just said NO....another reason to NOT do bricks/mortar shopping unless it is known mom/pop that already know me....very tedious

Sep 07, 2013 09:36 AM #7
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Rainer
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David Nelson Lakeville Realtor

RE/MAX Advantage Plus - Lakeville
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