Real Estate Agent with Bill Cherry, Realtor 0124242

My friend David Groll is what insiders call an executive chef.  It’s a term, like Realtor that the public calls all of us.

In this case, executive chef is often an incorrect trumped up title that the public assigns to everyone who wears a white jacket and tall white hat and is associated with the restaurant business.

Chef Groll is a real ex ecutive chef.  He has cooked for presidents and for White House functions.  He has prepared menus and the food served to entertainment-world celebrities.  He has cooked for the rich and famous and for people like you and me.

In those high falootin' worlds, he is a famous celebrity chef, and when he cooks for charity benefits, his presence is a big drawing card. 

A lot of movie stars often demand in their contracts that he be the one chosen to prepare the food during their shoots.

But here’s how David makes the majority of his money.  He invents the wonderful recipes for great restaurants, and he teaches their chefs how to prepare them.  In reality, he is a food chemist.

His elaborate kitchen lab is in a teeny town near Atlanta.

And second in command in his “Let’s get David involved” list are chain restaurants that not only need great recipes, but they need to have most of the formulas prepared in commissaries so that no matter which of their restaurants we eat in, the food will taste the same.

That way, it's add, say, the cooked chicken to the sauce that was formulated in the commissary, heat it up, plate it and serve it. 

I’ve often wondered if one of the unnecessary failings of the real estate business is that, in most cases, we often don’t have an executive chef of sales presentations, an executive chef of procedure, etc.

Consequently, when a prospect wants to retain the services of a Realtor at nationwide XYZ Real Estate, that company’s way of doing business doesn’t necessarily translate through the agent the client picks. 

So in those offices the client’s experience is relatively the result of the luck of the draw. 

If that doesn't work well in the restaurant business, why would it work well in the real estate sales business?

Bill Cherry, Realtor
Keller Williams
Main Office in Dallas

214 503-8563



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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Bill - you make a very good point.  I've always felt that the company's policies, their attitude  come from the top down.  If you have no one at the top leading then you do take your chances. 

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Sep 10, 2013 11:30 PM #1
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Bill, You know some interesting people.

As for Real Estate, you can lay the blame at the feet of the guys behind ReMax, because it was ReMax that popularized the Rent-a-Desk mode of real estate office management. Under this format the agent pays the broker, and is therefore in charge. The broker works for him (her). It is the Golden Rule.

The "old way" of doing business, where the agent got a commission split from the broker and the broker's phone number was on all the signs, the broker had more say in how the agent behaved.

I think we need to go back to doing business that way.

Bill Roberts

Sep 11, 2013 02:45 AM #2
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Training with a proficient student learning from the master teacher like in your chef example Bill is invaluable to making them highly skilled at their craft. We need more teaching gurus like David.

Sep 11, 2013 09:28 AM #3
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Good Afternoon Bill.  Your post has made an interest comment on the real estate business.

Sep 11, 2013 09:59 AM #4
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