So I had this highly personal exam last week – a mammogram. It’s not my first one, so I knew what to expect – 5 minutes of minor discomfort for 12 months of peace of mind – got it. I arrived early, removed my jewelry & secured everything in a locker. I enjoyed the latest entertainment magazine in a quiet waiting room & I waited. I heard my name & was directed to the room – all par for the course.
Here’s what surprised me – the technician introduced herself then said, “I’m going to give you excellent service”. It took me aback. She must perform this task hundreds of times a week for young & old, healthy & sick, relaxed & scared. There was just something in the way she delivered that line put my mind at ease – “I’m going to give you excellent service”. I smiled, admiring her intentionality. I knew what to expect now & really paid attention to what she did & yeah, she did give me excellent service. What if I was there because I thought something might be wrong – her simple statement was as comforting as holding my hand or putting her arm around me.
I am challenging myself this month to present my value to prospective & current clients in this way. Most people have a working knowledge of what Realtors do – open doors for buyers, make brochures for listings, host open houses, blah blah blah. The next time I’m interacting with a prospect, no matter the individual's level of real estate knowledge, I will introduce myself & say “I’m going to give you excellent service”. Stay tuned for details. :)