What I Learned During My Mammogram

Real Estate Agent with Keller Williams Success Realty

So I had this highly personal exam last week – a mammogram.  It’s not my first one, so I knew what to expect – 5 minutes of minor discomfort for 12 months of peace of mind – got it.  I arrived early, removed my jewelry & secured everything in a locker.  I enjoyed the latest entertainment magazine in a quiet waiting room & I waited.  I heard my name & was directed to the room – all par for the course. 

Here’s what surprised me – the technician introduced herself then said, “I’m going to give you excellent service”.  It took me aback.  She must perform this task hundreds of times a week for young & old, healthy & sick, relaxed & scared.  There was just something in the way she delivered that line put my mind at ease – “I’m going to give you excellent service”.  I smiled, admiring her intentionality.   I knew what to expect now & really paid attention to what she did & yeah, she did give me excellent service.  What if I was there because I thought something might be wrong – her simple statement was as comforting as holding my hand or putting her arm around me. 


I am challenging myself this month to present my value to prospective & current clients in this way.  Most people have a working knowledge of what Realtors do – open doors for buyers, make brochures for listings, host open houses, blah blah blah.  The next time I’m interacting with a prospect, no matter the individual's level of real estate knowledge, I will introduce myself & say “I’m going to give you excellent service”.   Stay tuned for details.  :) 

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With Many Thanks, 
Ivette Rodriguez Anderson, SFR
Keller Williams Success Realty
847/558-9735 direct
847/841-3345 fax

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Pam Graham
All Real Estate Options - Jacksonville, FL
Jacksonville, Clay & St Johns Counties

It's funny what you can learn from an unexpected source. I had a mammogram done once and I have to say, it was a great experience. They had customer service nailed down.

Sep 12, 2013 09:04 PM #1
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