"Home staging is just cleaning and decluttering." is a common belief. The truth, however, is that staging is about creating a marketable product with a seller's largest investment, their home.
Chicagoland Home Staging recently staged this home in Naperville, IL. It had been on the market for over one year and was unsold. Within days of professional staging, the home had multiple offers.
Unfortunately the quick deal on this home fell through, but again was back under contract within two weeks and has since closed.
This Naperville home staging story is actually common. Just like any other product that is bought and sold, marketing makes a difference. We regularly use the car analogy to discuss this concept. No one would sell a car without first washing and detailing it and expect to get top dollar. The same is true with a home.
Cleaning and decluttering, is just that. It's not detailing. Detailing when it comes to selling a home is about home staging. Statistics repeatedly show that staging makes a measurable, marketable difference in the sale of a home. If you are ready to sell, or have a customer that needs to sell, call Chicagoland Home Staging today.
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